Diversity

Analysis How Inclusive Retailers Help Invite And Unite Older Consumers

With features designed exclusively for the benefit of older shoppers, names like Taobao and Tesco are making sure that every customer feels valued

Advertising How Fashion & Beauty Brands Like L'Oréal Use Age-Inclusive Ambassadors

With Baby Boomer ambassadors, these leading brands are redefining stereotypes about aging and breaking past conventional messages that shame aging

Baby Boomers PSFK Research Paper Launch: Engaging The Baby Boomer Consumer

How brands are tapping into Baby Boomers through marketing, products and services that defy ageist assumptions and empower fuller lives

Features How These Supermarkets Make Grocery Shopping More Inclusive

From audio for the visually impaired to aid for autistic shoppers, these initiatives from grocery innovators are building diversity into the store experience

Brand Activation & Immersion How Brands Like Bumble Are Closing The Gap On Female Funding

Women—especially women of color—are given fewer opportunities to launch businesses, so these companies are investing in their success

Hotels, Hospitality & Travel How Inclusivity Increases Both Satisfaction And Sales For Starbucks, Marriott And More

With initiatives like stores for the deaf or cultural training, these brands are changing the face of customer service to make retail much more inclusive

Loyalty & Membership How Identity-Inclusive Social Spaces Like The Wing Allow Diversity To Thrive

From coworking for senior citizens to social clubs for people of color, these spaces allow marginalized identities to form strong communities

Innovation Names Like Spotify Are Empowering Their Employees By Building Community

From Forbes to Facebook, brands are building platforms that bring together workers from marginalized backgrounds to overcome diversity challenges as a community

Fashion & Apparel From Sweetgreen To Lululemon, These Brands Are Making Parental Benefits More Inclusive

Building a better future starts with making it feasible for anyone to care for their children, and companies like Lululemon and Sweetgreen are catching on with parental leave that accommodates all genders

Retail How Companies Like Disney Help Employees Change Their Career Paths

Switching career trajectories can be tough for women in the workforce, but these brands are implementing upskilling initiatives that allow that freedom

Shopper Education & Assistance How Gucci, Deloitte And Google Are Taking Early Action On Workplace Inclusivity

From Gucci to Google, companies are leveling the playing field by nurturing young talent from minority communities, providing them with educational opportunities and resources

Consumer Goods PSFK Research Paper Launch: Fostering A Diverse And Inclusive Culture In The Workplace

How companies are championing diversity and inclusivity by rethinking the employee experience

Customer Experience Journey Companies Like Walmart Are Using VR To Reimagine Employee Training

To bring real-world situations to life, workplaces are integrating virtual reality into training as a way to better prepare employees

Entertainment From Dating To Fashion, Top Brands Are Promoting Size And Gender Inclusivity

Top brands are striving to get rid of gender and size restrictions and create a more accepting and inclusive environment for consumers, expanding their options