The French luxury brand is expanding its beauty audience with a line of skincare and cosmetic products designed to better accommodate male consumers
Cosmetics brand Revlon collaborated with plus-sized model Ashley Graham on a limited-edition lip kit. After Revlon and Graham’s first collaboration sold out in three hours, the duo decided to release a second kit featuring a new lip color, Unapologetic. Amazon Prime members were given exclusive access to the new kit before its official drop via pre-order.
Beauty retailer Ulta launched UOMA Beauty, a cosmetics line founded by Nigerian-born entrepreneur Sharon Chuter. The exclusive collection features more than 51 shades of foundation, which are available in six different formulations designed to address different skin concerns, such as hyperpigmentation or redness, ensuring that consumers can find a foundation that not only matches their skin tone but meets their individual needs.
French beauty brand L’Occitane started incorporating braille on its packaging in 1997 to make its products more accessible to visually impaired consumers, and today nearly all of its packaging has braille. Although placing braille lettering on smaller products, such as soaps, proved technically challenging and led to an additive cost of 25%, the brand was willing to absorb these costs so that it could be as inclusive as possible.
In response to customer feedback, cosmetics retailer Sephora closed its stores, distribution centers and corporate offices to host an inclusion training workshop for its 16,000 US employees. The workshop coincided with the unveiling of its brand platform and tagline “We Belong To Something Beautiful,” meant to outline Sephora’s commitment to championing diversity and self-expression.
Beauty-focused trade show Beautycon positions inclusivity at the center of its events via initiatives like GLAAD pronoun training for the Beautycon team, free on-site child care, and signs declaring that all ages, races, genders, sexual orientations and abilities are welcome.
Kylie Skin, a skincare brand founded by reality star Kylie Jenner, created a campaign featuring models with a range of skin tones, including a model with visible freckles. Rather than mask her freckles with makeup, they were highlighted in the shots, earning praise from consumers on social media.
Clean skincare brand Kinship cast Lexi Brake, a 15-year-old with Dandy-Walker syndrome, in its first campaign. The campaign featured a diverse array of teens, including a mix of social media personalities, as well as real teens like Lexi.
Beauty line KKW, founded by reality star Kim Kardashian West, collaborated with model Winnie Harlow on a capsule collection of makeup to celebrate all skin types, including Harlow’s vitiligo, a skin condition that causes loss of pigmentation. Both Kardashian-West and Harlow starred in the campaign, while Harlow was involved in developing each product within the collection, which featured an eyeshadow palette, highlighter and three lip glosses.
For the launch of its universal fragrance, Mémoire d’une Odeur, Italian fashion house Gucci cast 23-year-old gender-fluid designer Harris Reed to lead the campaign. Claiming to be “not assigned to a gender or a time,” the scent and accompanying campaign stress the importance of acceptance and inclusivity beyond gender.
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