DNA

Analysis How Brands Like Equinox Use Data To Deliver Hyper-Personalized Wellness Advice

Health and fitness brands are enabling customized experiences and tailored lifestyle plans using customer information like DNA or gym habits to help them reach their personal goals

Brand Activation & Immersion How Health & Fitness Brands Like Equinox Are Enabling Hyper-Personalized Consumer Experiences

Innovative brands are using customer data to create customized exercise and health plans specific to each user's unique needs

Events DNA-Testing Co Lets Customers Experience Their Genes In Real Life

As a complement to its online genetic testing, 23andme created a two-day activation where interactive rooms brought DNA genetic testing and analysis to life, increasing awareness of its service

Design Pioneer Of Humanability: Amanda Parkes

In an interview with PSFK, working in collaboration with Verizon, Amanda Parkes discusses how she is using technology for good with her work for FT Lab

Technology Pioneer Of Humanability: Christina Agapakis

In an interview with PSFK, working in collaboration with Verizon, Christina Agapakis reflects on how her work as Ginkgo Bioworks is helping us build a more equitable and sustainable future by designing custom microbes

Food & Beverage Forensic Tagging Will Allow Brands And Consumers To Verify Product Authenticity

With the ability to embed tags into raw materials (not just on packaging), everyone along the supply chain can expect greater peace of mind

Delivery & Logistics Interview: Deploying Health Data To Deliver Customized Nutrition

Nutrigene CEO Min FitzGerald describes how her company honed the health and wellness experience by personalizing supplements for every customer

Health How Health Startups Are Creating Custom Medications And Diets At Scale

Breakthroughs in manufacturing techniques and genetic testing are moving the industry closer to a future where patients can expect custom healthcare

Health Genome Company Wants People To Sell Their Biometric Data On The Blockchain

Nebula Genomics is using blockchain technology to aid in the development of genomic data

Retail Personalized Vitamin Mixes Are Based On Your DNA

Nutrigene is using data from 23andMe genetic testing to help craft unique liquid nutrient elixirs for customers

Cafe & Restaurant Interview: Making Your Meal Work For Your Biology

Habit's Chief Innovation Officer Heather Cutter sat down with PSFK to explain how her company is using specific biological data to make diet suggestions

What's Eating Us At Home

PSFK founder Piers Fawkes talks to food, diet and dining experts to help him understand how the way we eat at home is changing

Design Modern Biohacker Is Enabling Anyone To Experiment With Their DNA

Biohacker Josiah Zayner wants to build a future where humans can modify their own genetics structure

Technology Gene Editing: Disrupting Today’s Therapeutics Industry And Revolutionizing The Future of Medicine

Dr. André Choulika, CEO of gene editing company Cellectis, discusses how gene editing presents great promise for the future of medicine