Brand Activation & Immersion DNA-Testing Co Lets Customers Experience Their Genes In Real Life

As a complement to its online genetic testing, 23andme created a two-day activation where interactive rooms brought DNA genetic testing and analysis to life, increasing awareness of its service

Cafe & Restaurant Interview: Making Your Meal Work For Your Biology

Habit's Chief Innovation Officer Heather Cutter sat down with PSFK to explain how her company is using specific biological data to make diet suggestions

What's Eating Us At Home

PSFK founder Piers Fawkes talks to food, diet and dining experts to help him understand how the way we eat at home is changing

Design Modern Biohacker Is Enabling Anyone To Experiment With Their DNA

Biohacker Josiah Zayner wants to build a future where humans can modify their own genetics structure

Health This Company Is Trying To Become A One-Stop-Shop For DNA Products

Helix is offering a buy-what-you-need approach to genome sequencing

Retail How To Find Your True (Genetically-Mapped) Self In A Selfie Obsessed World

We sat down with Mapmygenome Founder & CEO Anu Acharya to discuss how genetic mapping is changing the healthcare industry, one selfie at a time

Technology PSFK 2017 Speaker Interview: The Power Of Biology In Developing Human Technology

We sat down with Christina Agapakis, Creative Director of Ginkgo Bioworks, who'll be speaking at our PSFK 2017 conference, to discuss positioning biotechnology as the evolution of industrial design

Fashion & Apparel Track The Origin Of Your Clothing With DNA Tagging

In efforts to help consumers be more ethical, American cotton grower PimaCott wants people to know exactly where their clothes are coming from

Food & Beverage Brewery Uses DNA To Craft The Perfect Beer

London's Meantime Brewery maps out a customer's genes in order to create the best beverage suited to their palette

Health Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

DNA data has the potential to drive brands forward to new levels of unique product personalization

Luxury Fashion Student Wants To Use Alexander McQueen's DNA For Human Leather

A Central Saint Martins Student is debating current biological information legislation with a fashion concept of human leather products

Advertising Travel Ad Uses DNA To Challenge People’s Beliefs

A Danish site is using genetics to help people learn more about their lineage

Work Brand Identity Forged Using Actual DNA

Founders of digital agency took what makes them genetically unique to express their mission

Technology How Programming Could Democratize Genetics

Biological engineers develop programming language to more rapidly design DNA