This conference will provide a breadth and depth to our analysis by covering enterprise critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems.
“Look, I love technology. I’ve always been in it. This is less about technology and more about making the physical world and process more efficient with a tech approach. We’re looking at the architecture. We’re looking at the legal agreement. We’re looking at the capabilities and different ways you can design it. We’re looking at the legalities, the permitting. We’re just making it simple. We’re doing the heavy lifting on behalf of the brand instead of leaving it to the brand to deal with themselves.”
Kevin McKenzie. EVP and Chief Digital Officer, Macerich