DraftFCB

Advertising Toyota Website Converted Into An Outdoor Race Course [Video]

The car brand's RAV4 product website was brought to life in an outdoor bike trail in Johannesburg.

Work Eye Exam Actually Tests For Hearing Loss [Video]

Advertisement for Union Hearing Aid Center looks like an eye test, but actually diagnoses the health of your other senses by playing hidden tones in the background.

Technology Robot Transcribes Digital Signatures Onto A Physical Holiday Card

The Auto-Graph allows anyone around the world to sign DraftFCB's annual holiday card.

Design Read This Book In Two Months Or The Words Will Disappear From The Page

‘The Book That Can’t Wait" seeks to strengthen bonds between first-time writers and their readers by getting their books read quickly.

Advertising Honda Ad Soundtrack Is A Mash-Up Of Recorded Car Sounds [Video]

Honda Australia's new commercial features sounds created by the car itself, showing that every part works in harmony.

Retail Dockers Packages Pants As Whiskey

The pants maker shipped its new line of Alpha Khakis in cardboard tubes similar to those used for whiskey.

Advertising Kraft Transforms Itself Into A Creative Powerhouse [Headlines]

In an unorthodox move, the food company has started hiring smaller, edgier advertising agencies.

Design Sharpie Starts Revolution With Aggressive Ad Campaign

Sharpie encourages teens to use their markers to start a revolution in a multi-million dollar ad campaign that reaches out in every medium possible.

Advertising MINI's Recycled Billboards

DraftFCB turned old billboard posters into a new advertising campaign for the car brand.

Innovation This Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.

Technology This Week in Branding & Advertising

PSFK curates some of the branding, digital and advertising news pieces and ideas catching our attention this week.