drivers

Advertising Renault Offers Customized Messages Using Vehicle Recognition

Ad-targeting tech identifies the make, model and color of stationary automobiles

Luxury Jaguar Offers Integrated 'Spidey Sense' To Avoid Nearby Cyclists

Bike Sense uses audio, visual, and haptic cues to notify drivers of cyclists on shared road

Technology Iowa Drivers Licenses Going Digital

Iowa DOT announces they will be the first state to allow digital drivers' licenses

Design PSFK Picks: Top Five Stories Of The Week

3D-printed regenerative running shoes, a taxi driver pinup calendar, and an old-timey Starbucks.

Technology Safety Tech Alerts Pedestrians To Oncoming Cars And Vice Versa [Video]

Honda has demonstrated the use of Dedicated Short Range Communications (DSRC) technology for cars and smartphones.

Design Special Edition Bugattis Honors The Carmaker’s Past Heroes [Pics]

First of six special-edition supercars honors a two-time Le Mans winner.

Technology Device Prevents Driving While Phone Is In Use

'ORIGOSafe' prevents a car from being started unless the driver's phone is placed in the docking station.

Technology Drivers Send Anonymous Texts To Each Other Through Their License Plates

CurbTXT is a new service in San Francisco where registered vehicles can send useful messages to one another about their vehicles.

Retail Ford And State Farm Partner To Lower Insurance Premiums Based On Driving Habits [Future Of Retail]

By tracing driving tendencies with Ford's SYNC app, the average consumer can now save 10% off their State Farm Insurance rate.

Advertising Drivers In Traffic Get Hooked On Goodyear's Bubble Wrap Ad [Video]

A clever and creative print campaign uses a fun way to pass time to promote the auto brand's ultra-grip tires.

Advertising Retractable Steering Wheel Makes Driving Easy For Everyone

TRW unveils a steering wheel idea that ensures comfort for drivers with mobility challenges.