Driving

Automotive Op-Ed: Could Cars Be The Therapists Of The Future?

Author Dhruva Rajendra makes the case for an untapped post-purchase need that vehicles could be poised to fill, turning consumers' daily commutes into therapy sessions—in short, wellness on wheels

Loyalty & Membership Hyundai Owners Can Customize Their Driving Experience Via Mobile Profile

The automaker is helping its electric car drivers customize their ride with a mobile app that lets them select and save preferences for max speed, response times, A/C control and more

Analysis How Auto Retailers Like Honda Use Consumer Data To Improve The Driving Experience

From PSFK's 2019 Automotive CX Debrief, heres how three car companies are optimizing the process of data collection and sharing through customer rewards

Banks, Insurance & Financial Services How Brands Like GM Turn The Car Into A Mobile Commerce Hub

From Volkswagon to Honda, leading automotive retailers are integrating cars with ecommerce and digital entertainment capabilities to make the driving experience the highlight of the journey

Post Purchase Service & Support Bentley Looks To Monetize Its Drivers' IoT Vehicle Data

The luxury automaker is exploring ways to ethically monetize information from its connected and autonomous vehicles, turning its cars into media platforms and helping advertisers target consumers

Shopper Marketing & Promotion Mercedes-Benz Compliments Passersby With Light-Based Messages To Promote Digital Headlights

The headlight feature is called Digital Light and comprises over two million micro-reflectors, which can be used to project lanes, relevant traffic info and improve road safety

Brand Activation & Immersion Jaguar Modifies Its Approach To Retain Its Roar As A Quieter, Electrified Brand

Faced with technology-driven upheaval, the luxury auto brand is fostering continuity between its past and future, sustaining its reputation for speed and power that consumers recognize while also offering them an environmentally friendly model

Shopper Education & Assistance Cyclists Could Avoid Injury With This Wearable From Ford

Ford continues to broaden its outlook on mobility options for consumers with a smart jacket concept that helps people cycle more confidently and better coexist with cars and pedestrians

Delivery & Logistics Digital License Plates Can Track A Fleet's Mileage And Electricity Use

Companies and consumers could use the experimental Rplates to track mileage, register a vehicle and monitor energy use

Retail Chevrolet Drivers Pay For Gas In-Car, Bad Snack Buying Seems Possible

Owners can select their gas pump, receive a code to unlock it and begin to fill up

Design Renault Mobility Concept Improves Transit Experience For People With Disabilities

The unique hatch door design of the autonomous EZ-GO makes getting in and out easy for anyone

Automotive Volkswagen's Latest Concept Car Is Voice-Controlled

Drivers operate the I.D. Vizzion by interacting with its digital chauffeur

Grocery, Convenience & Supermarket How To Prepare Self-Driving Cars For The Next Frontier

The next wave of automotive development could see drivers only expected to intervene when a car requests it

Technology Prototype Crosswalk Moves And Adapts To Prioritize Pedestrians

A UK design firm creates a new kind of crosswalk that uses LED lights to help pedestrians cross safely