DTC - PSFK

In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail

June 18, 2018

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Expert Quotes

“Since these founders are usually Millennials themselves, DTC companies speak the mother tongue–Instagram, experiential marketing, brands as lifestyles.”

Kartik Hosanagar. Professor of digital business, Wharton

“Today, it is necessary for brands to have a strong digital platform that perfectly reflects the brand universes and new platforms with brand content and social communication. We know that 60-70 percent of all consumers do research online before visiting our boutiques.”

Fabienne Mauny. CEO, Diptyque