“Because these companies [like Away] are able to scale a lot faster now, and because the consumer has shifted so much online, the [direct-to-consumer] category has become one that venture capitalists are a lot more open to.  There are a ton of opportunities here.”

“Since these founders are usually Millennials them­selves, DTC companies speak the mother tongue–Instagram, experiential market­ing, brands as lifestyles.”

“Today, it is necessary for brands to have a strong digital platform that perfectly reflects the brand universes and new platforms with brand content and social communication. We know that 60-70 percent of all consumers do research online before visiting our boutiques.”