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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Buying interior paint is becoming much easier for homeowners thanks to Clare, a home decor startup. Founded by renowned designer Nicole Gibbons, the service guides consumers through the entire process from selection to purchase—and it all takes place online. After using the Clare Color Genius to provide some initial information about their style preferences and […]

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Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

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