Brand Activation & Immersion Readers Can Buy Clothing, Home Goods Through Author's Digital Book

Called shopfiction, the experience introduces a literary take on content and commerce that's designed to engage consumers while driving brand sales, letting customers shop links embedded into the book's pages

Design eBook Reader Design Fosters Studying And Collective Thinking

Addr knows you can get back into reading with a little help from your friends

Syndicated Why EReaders Make More Sense For The Developing World

A research shows that the devices could be far more practical than paper books to raise literacy levels among african children.

Work Amazon To Sell Individual Essays And Short Stories

Amazon's new Singles format gives author's more power over their titles.

Technology Amazon To Sell Fan Fiction Ebooks

Original authors and their amateur adapters can now put their spin-offs on sale.

Home Bookless Library To Open In Texas

The new BiblioTech library in San Antonio looks like an Apple Store and will have zero physical books, with it’s content all housed digitally.

Advertising Will The iPad Mini Crush Amazon And Google?

With the announcement of Apple's latest device analysts are predicting the new product could cut into sales of Kindle line as well as the android tablet.

Gaming & Play Letting Online Customers Pay What They Want Works

The Humble Indie Bundle -- an experiment in voluntary price discrimination-- shows that most people do the right thing, which helps offset the people who don't.

Innovation The New Yorker Expects Print To Be Around For Another 20 Years [Headlines]

Famed magazine is optimistic for its future in the face of a digital revolution.

The U.S. Has More Wireless Devices Than People [Headlines]

Data released this week shows that there are 327.6 million wireless connections, equal to 103.9 percent of the population.

Amazon's New Kindles Have Massive Potential For Publishers [Headlines]

The new models are a great fit for news media – but success will need flexibility on both sides.

Innovation New York Times Has 224,000 Digital Subscribers [Headlines]

The NYT announces progress in the numbers for digital subscribers, even after the paywall fiasco.

Design Chinese e-Readership Gaining Traction Through Crowdsourced e-Literature Platform

enovate is an insights and design firm based in Shanghai. we publish daily insights and develop creative solutions for China’s youth market.