ecommerce

Health Interview: Quip Founder On The Journey From DTC Dental Care To Target Shelves

Simon Enever explains how the brand marshaled its strong beginnings as a digital native into sharing shelf space with larger CPG brands in a big-box store, maintaining its commitment to value-added content and services as well as accessibility to compete

Brand Activation & Immersion Interview: How PERCH Helps Retailers Combine The Best Of Physical And Digital

Ahead of his Shoptalk appearance, Trevor Sumner, CEO of Perch Interactive, explains why after retail's non-apocalypse of 2017, the store experience is king again—but with digital integrations that enable optimal discovery, convenience and flexibility

Podcast: Reimagining Brick And Mortar In The Digital Age

In this episode, the PSFK team will guide listeners through six main insights into why customers still care about the store in the age of commerce (hint: they still love brick and mortar!—here's in-depth research into how retailers can meet their new expectations).

Retail Retail Trends Playbook Excerpt: Key Initiatives To Transform Data Into Exceptional Customer Experience

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these four strategies outline how retail businesses can leverage consumer intelligence to remain competitive in a rapidly changing market

Fashion & Apparel Digital-Native Luxury Resale Brand Invests In 30 Retail Stores

The reseller will utilize $25 million in Series-C funding to invest in its brick-and-mortar strategy, also integrating new technology and talent acquisition in a booming resale space

Luxury Interview: How Fleur Marché Converts The CBD-Curious Luxury Customer With Quality And Curation

PSFK speaks to the luxury CBD platform's founders to get a glimpse at how the site differentiates itself in the quickly evolving cannabis retail space, combining consumer needs with CBD's best applications for a curated and quality experience

Loyalty & Membership Apparel E-Tailer Lets Shoppers Create Bespoke Clothing In Real Time

eShakti is enhancing the personalization of its online cx with a tool that lets customers alter neckline, sleeve and hem length in real time

Delivery & Logistics PSFK Launches The Retail Trends Playbook 2020

In partnership with Microsoft, PSFK delivers best-in-class examples and strategies for executing intelligent retail with the aid of data-driven technologies

Food & Beverage Ocado Integrates Digital Ad Platform To Improve Shopper Discovery

Ocado will offer sponsored positioning on its site,  prioritizing place in search results to help lesser-known brands achieve visibility while also helping shoppers discover new items

Packaging & Product Engagement Wanna Kicks Lets Shoppers Try On Sneakers In Augmented Reality

The AR platform lets customers browse and trial sneakers from various brands virtually, aiming to raise conversions and reduce returns by allowing anywhere pre-purchase previews

Home Online Furniture Brand Launches Own Last-Mile Delivery Service

Furniture company Article is looking to compete with other digital-first startups offering home delivery for online orders by sending a team of its own experts rather than a third-party service

Merchandising & Curation AI Startup Helps Retailers Enable Visual Search Capabilities

Syte will provide online retailers with a visual search navigation tool that lets consumers shop by icon, catering to growing shopper preference fueled by social media for visual discovery

Shopper Marketing & Promotions How Brands Like Burberry Generate Buzz With Digital Drops

Luxury and streetwear brands from Burberry to H&M are finding more captivating ways to release products, tapping into young consumers' mobile obsessions

Transactions & Payments StockX Ecommerce IPO Lets Customers Decide Price For Shoe Drop

StockX and Ben Baller teamed up to enable the world’s first e-commerce IPO, releasing 800 exclusive new “Ben Baller Did The Chain” slides via blind auction to let consumers' bids determine price