ecommerce

Cafe & Restaurant Starbucks x Alibaba's virtual store in China lets customers easily order ahead online

Coffee chain Starbucks partnered with Chinese ecommerce giant Alibaba to create a virtual store in China, allowing customers to place online orders across Alibaba Group’s mobile apps, as well as the Starbucks app. Customers can also buy digital Starbucks gift cards via the ‘Say It with Starbucks’ option and earn rewards in the Starbucks Rewards program.

Retail Etsy's Holiday Hotline gives customers personalized advice for picking friends' and family gifts

Ecommerce marketplace Etsy is offering a Holiday Hotline for the 2019 holiday season where Etsy ‘gift gurus’ can help customers handpick items for friends and family who are hard to shop for. Shoppers create an Etsy account, start browsing the website for gift ideas to share with the team of experts, and then call the Holiday Hotline to receive personalized shopping advice based on the traits and price points that have been shared. The customers receive an email with gift ideas, and these items are eligible for free shipping.

Design PSFK Retail Conference Preview: Zola's SVP of Ecommerce & Registry On Designing A Wedding Planning Experience For Today's Couples

Ahead of speaking at PSFK's Future of Retail Conference 2020, Maya Simon shares insights on building a holistic wedding planning experience based on feedback from today's couples, as well as serving as a lifestyle partner beyond the big day

Beauty This Clean Beauty Brand's Hotline Gives Customers Advice Over Text

Versed, a clean skincare brand, now lets its shoppers text its employees with questions about its products and how to use them

Brand Activation & Immersion Inside Roven, Grove Collaborative's Clean Beauty Concept That Wants To Bring The Industry Up To Standard

Roven is making a name for itself in the clean beauty space, offering a solution to lack of regulation and consumer education as well as giving customers greater access with an omnichannel strategy

Case Study Sustainable P2P Startup Shoe Bank Lets Consumers Trade Kicks For Free

The Los Angeles-based re-commerce platform Shoe Bank is tackling the problem of unworn shoes through sustainable swapping

Automotive CarMax Helps Customers Skip The Dealership With An Entirely At-Home Purchase Experience

Customers can now have their car delivered to home or work thanks to CarMax, which is unrolling a completely remote retail experience that prioritizes personalization

Fashion & Apparel Sustainable Shoppers Can Now Mail Their Old Clothes To This E-tailer

Customers wondering how to recycle old clothes have a new option with BUHO, which now allows them to mail and recycle their old textiles

Analysis How The Sharing Economy Is Making Camping More Social

Services like Airbnb and Tentrr are reimagining camping by making it easier to meet fellow enthusiasts and book one-of-a-kind experiences

Features How Retailers Like Amazon Use Tech To Enhance The Camping-Essentials Shopping Process

With tools like augmented reality and buying ahead, outdoor retailers and companies are creating digital and physical experiences that allow customers to preview gear and plan their trips

Baby Boomers Boomer Consumers Are Transforming Their Diets With The Help Of Brands Like Danone

Not only do today's older consumers have particular nutritional needs—they also are demanding healthier options, and new offers from health-focused food and beverage companies are answering their request

Food & Beverage Meet The Cookware Co Sharpening Consumers' Kitchen Skills With On-Demand Cooking Coaches

Equal Parts is combining its line of 15 kitchen basics with live help from a group of cooking coaches to build consumers' kitchen confidence and intuition in the age of takeout

Health Why Brands Like Scooter Of Life Are Tailoring Offers For Older Audiences

Baby Boomers have real buying power, but they're often overlooked by brands large and small. These companies now offer product experiences specifically for them

Innovation The First Carbon-Negative Fashion Label Lets Shoppers 'Adopt' Sheep

Sheep Inc. unveiled a carbon-negative business model that updates the supply chain, emphasizes environmental initiatives and tracks its sheep