Whether through added services, resale marketplaces or showrooms, brands are increasingly recognizing the imperative to make a P2P Play in order to enhance their overall customer experience and create more meaningful, long-lasting relationships with consumers
Swedish fast fashion retailer H&M launched a peer-to-peer fashion advice platform that connects shoppers with the community to help answer questions they may have. Users can ask questions such as, “What should I wear on a first date?” directly to the platform. They then receive answers from the community in the form of Instagram-style images or videos that include styling tips and links to purchase the featured products, which are drawn not just from H&M’s brands but other brands as well.
MyBeautyBrand is a peer-to-peer online beauty marketplace that allows users to open personalized virtual stores and sell directly to their friends. After signing up, users create a store by adding products from any of the brands on the platform and posting their own makeup looks. When a product is sold, users will earn a commission up to 20%, while the brand handles fulfillment. Users who generate enough sales are also eligible to become shareholders in MyBeautyBrand.
Retailer Macy's collaborated with social media platform Snapchat, sponsoring the third season of Snapchat's original series The Dead Girls Detective Agency, to promote its back-to-school offerings. The retailer's collection is integrated into the show's events, and viewers can swipe up to shop the selection during unskippable commercial breaks.
The ecommerce marketplace's IRL activation in NYC this Black Friday offered frenzied shoppers both an escape from a whirlwind of sales in its 'Zen' room as well as the opp for light gaming and play
Fashion brand Misha Nonoo opened a SoHo pop-up ahead of an official store opening in the near future. The space is a physical manifestation of the brand’s ethos, featuring panels, partner brands and even personal styling from brand founder Misha Nonoo herself. In-store events include complimentary embroidering and flower arranging.
Coffee chain Starbucks partnered with Chinese ecommerce giant Alibaba to create a virtual store in China, allowing customers to place online orders across Alibaba Group’s mobile apps, as well as the Starbucks app. Customers can also buy digital Starbucks gift cards via the ‘Say It with Starbucks’ option and earn rewards in the Starbucks Rewards program.
Ecommerce marketplace Etsy is offering a Holiday Hotline for the 2019 holiday season where Etsy ‘gift gurus’ can help customers handpick items for friends and family who are hard to shop for. Shoppers create an Etsy account, start browsing the website for gift ideas to share with the team of experts, and then call the Holiday Hotline to receive personalized shopping advice based on the traits and price points that have been shared. The customers receive an email with gift ideas, and these items are eligible for free shipping.
Ahead of speaking at PSFK's Future of Retail Conference 2020, Maya Simon shares insights on building a holistic wedding planning experience based on feedback from today's couples, as well as serving as a lifestyle partner beyond the big day
Versed, a clean skincare brand, now lets its shoppers text its employees with questions about its products and how to use them
Roven is making a name for itself in the clean beauty space, offering a solution to lack of regulation and consumer education as well as giving customers greater access with an omnichannel strategy
The Los Angeles-based re-commerce platform Shoe Bank is tackling the problem of unworn shoes through sustainable swapping
Customers can now have their car delivered to home or work thanks to CarMax, which is unrolling a completely remote retail experience that prioritizes personalization
Customers wondering how to recycle old clothes have a new option with BUHO, which now allows them to mail and recycle their old textiles