Automotive Why Your Peer-To-Peer Play Will Determine Your Brand's Vitality In 2020 & Beyond

Whether through added services, resale marketplaces or showrooms, brands are increasingly recognizing the imperative to make a P2P Play in order to enhance their overall customer experience and create more meaningful, long-lasting relationships with consumers

Fashion & Apparel H&M's Itsaspark online platform lets peers give and receive fashion advice

Swedish fast fashion retailer H&M launched a peer-to-peer fashion advice platform that connects shoppers with the community to help answer questions they may have. Users can ask questions such as, “What should I wear on a first date?” directly to the platform. They then receive answers from the community in the form of Instagram-style images or videos that include styling tips and links to purchase the featured products, which are drawn not just from H&M’s brands but other brands as well.

Beauty Peer-to-peer beauty marketplace MyBeautyBrand lets members build virtual stores and transact directly with friends

MyBeautyBrand is a peer-to-peer online beauty marketplace that allows users to open personalized virtual stores and sell directly to their friends. After signing up, users create a store by adding products from any of the brands on the platform and posting their own makeup looks. When a product is sold, users will earn a commission up to 20%, while the brand handles fulfillment. Users who generate enough sales are also eligible to become shareholders in MyBeautyBrand.

Shopper Marketing & Promotion Macy's sponsored Snapchat's series 'The Dead Girls Detective Agency' to promote back-to-school offerings

Retailer Macy's collaborated with social media platform Snapchat, sponsoring the third season of Snapchat's original series The Dead Girls Detective Agency, to promote its back-to-school offerings. The retailer's collection is integrated into the show's events, and viewers can swipe up to shop the selection during unskippable commercial breaks.

Brand Activation & Immersion eBay's Black Friday 'Escape Room' Popup Encouraged NYC Shoppers To Get Their Game—And Zen—On

The ecommerce marketplace's IRL activation in NYC this Black Friday offered frenzied shoppers both an escape from a whirlwind of sales in its 'Zen' room as well as the opp for light gaming and play

Store Experience & Design Misha Nonoo's experiential NYC popup brings the online fashion brand to life

Fashion brand Misha Nonoo opened a SoHo pop-up ahead of an official store opening in the near future. The space is a physical manifestation of the brand’s ethos, featuring panels, partner brands and even personal styling from brand founder Misha Nonoo herself. In-store events include complimentary embroidering and flower arranging.

Cafe & Restaurant Starbucks x Alibaba's virtual store in China lets customers easily order ahead online

Coffee chain Starbucks partnered with Chinese ecommerce giant Alibaba to create a virtual store in China, allowing customers to place online orders across Alibaba Group’s mobile apps, as well as the Starbucks app. Customers can also buy digital Starbucks gift cards via the ‘Say It with Starbucks’ option and earn rewards in the Starbucks Rewards program.

Retail Etsy's Holiday Hotline gives customers personalized advice for picking friends' and family gifts

Ecommerce marketplace Etsy is offering a Holiday Hotline for the 2019 holiday season where Etsy ‘gift gurus’ can help customers handpick items for friends and family who are hard to shop for. Shoppers create an Etsy account, start browsing the website for gift ideas to share with the team of experts, and then call the Holiday Hotline to receive personalized shopping advice based on the traits and price points that have been shared. The customers receive an email with gift ideas, and these items are eligible for free shipping.

Design PSFK Retail Conference Preview: Zola's SVP of Ecommerce & Registry On Designing A Wedding Planning Experience For Today's Couples

Ahead of speaking at PSFK's Future of Retail Conference 2020, Maya Simon shares insights on building a holistic wedding planning experience based on feedback from today's couples, as well as serving as a lifestyle partner beyond the big day

Case Study This Clean Beauty Brand's Hotline Gives Customers Advice Over Text

Versed, a clean skincare brand, now lets its shoppers text its employees with questions about its products and how to use them

Interview Inside Roven, Grove Collaborative's Clean Beauty Concept That Wants To Bring The Industry Up To Standard

Roven is making a name for itself in the clean beauty space, offering a solution to lack of regulation and consumer education as well as giving customers greater access with an omnichannel strategy

Delivery & Logistics Sustainable P2P Startup Shoe Bank Lets Consumers Trade Kicks For Free

The Los Angeles-based re-commerce platform Shoe Bank is tackling the problem of unworn shoes through sustainable swapping

Home CarMax Helps Customers Skip The Dealership With An Entirely At-Home Purchase Experience

Customers can now have their car delivered to home or work thanks to CarMax, which is unrolling a completely remote retail experience that prioritizes personalization

Innovation Sustainable Shoppers Can Now Mail Their Old Clothes To This E-tailer

Customers wondering how to recycle old clothes have a new option with BUHO, which now allows them to mail and recycle their old textiles