'Words of a Generation' features intimate interviews that show the personal perspectives of Singaporeans born in the '70s.
Why advertisers and marketers are finding themselves in a world of "publish or perish."
The Millennial generation is now the largest generation on earth, but how much influence do they have over what their peers and those in other generations buy?
The brand turns its Facebook profile into a live Instagram feed that gives fans a behind-the-scenes look into the brand's history.
Companies launching online initiatives need to keep in mind scale, silos and structure if they want to succeed in an already flooded market.
The Conrad Hotel surprised their Twitter followers with gifts to help enhance their festival experience.
The agency's annual report shows that the state of trust is in a high degree of disarray. How do brands get that back?
Edelman parcel hints at how tech company is trying to engage influencers.
"We have a culture that demands relentless achievement. It is a culture of YES. 'Go ahead and take the initiative.'"
"Was it in his PR script to lash out at his competitors to for causing him to lose BSkyB, and not at himself?"
Edelman's Steve Rubel shares some suggestions at Mashable Connect 2011.