Electronics

Entertainment Best Buy's trade-in program reduces e-waste by giving consumers a gift voucher in exchange for their old electronics

Consumer electronics retailer Best Buy incorporated a trade-in program to reduce e-waste that lets consumers trade their old electronic items in for a Best Buy gift card, which they can use to upgrade to the latest tech. Users can see what their items are worth through the trade-in estimator, and get rid of it responsibly even if it has no value and wasn’t originally purchased at a Best Buy.

Customer Experience Journey Sonos' Synesthetic Exhibition Renders Musical Experience In Brilliant Light

The multi-sensory journey is designed to explore the human experience of music, from when it begins as a sound wave to when it creates emotional impact in our minds

Analysis How Brands Like Gucci Are Personalizing Digital Communication With Customizable Avatars

In step with the way Gen Z consumers spend their time, leading brands are investing in elevated and personalized virtual communication methods like digital avatars, also opening up new opportunities for retailers to engage with digital-first audiences

Consumer Goods How Brands Like Apple Use Subscription Services To Simplify Gaming

Instead of buying individual games, consumers can now purchase subscription services to entire gaming catalogues, making the selection process much easier and streamlined

Features Reimagining The Gaming World Through Flexible Streaming Platforms

Leading gaming brands like Microsoft are creating an easy-access environment with concepts like cross-platform play and cloud-based streaming

Brand Activation & Immersion Retailers Like Target Are Enhancing The Search Process With AI Technology

Using AI, leading brands are designing tools that can help customers search for and find items by simply snapping a photo

Beauty Beauty Brands Like Birchbox Leverage DIY Trends To Serve As Lifestyle Partners

To supplement consumers' daily routines, these beauty brands are investing in at-home products that leverage trends in do-it-yourself makeup and beauty education

Fashion & Apparel The Brick-And-Mortar Stores Turning Shopping Into Entertainment

From Selfridges to Samsung, retailers are reinventing the physical channel with participatory activations like skate parks, community video gaming and more

Food & Beverage Spider-Man Fans Can Scan Kellogg's Snacks To Unlock Exclusive Comics And Games

To build excitement for the upcoming Spider Man movie, the snack company is debuting digitally enabled boxes for products like Pop Tarts, Cheezits and more that let customers scan to unlock limited-edition content

Banks, Insurance & Financial Services PSFK Visits Credit Karma's Millennial-Bent Popup, A One-Stop-Shop For Financial Wellness

The personal finance platform came to life at Hudson Yards in an immersive and educating experience—PSFK scoped it out spoke to VP Dana Marineau for insights on how millennials are driving the next generation of finance retail, increasingly looking for all-inclusive ecosystems

Delivery & Logistics How Misfits Market Repurposes Ugly Produce To Reach Every Household In America

PSFK sits down with the subscription grocery platform's founder Abhi Ramesh to find out how his startup is transforming the way America accesses produce, and its plans to scale nationally by remaining online-only

Luxury How Brands Like Alibaba Are Using AI To Further Personalize Skincare

From interactive makeup mirrors to selfie-based skin analyses, leading brands based in Asia are bringing expert-led and personalized advice to consumers' fingertips

Hotels, Hospitality & Travel Stonewall National Monument's Digital Experience Lets Community Share Their LGBTQ Story

Stonewall Forever is a digital and AR experience that takes viewers through the events of the uprising that led to the modern LGBTQ rights movement, and invites them to add their own story to the mix

Post Purchase Service & Support 13 Brands Working To Break The Glass Ceiling For Women

From Target and Macy's to Yelp and Spotify, PSFK has identified the companies making strides for women through innovative programs, resources and advocacy