Electronics

Loyalty & Membership Verizon Enhances Benefits For Rewards Loyalty Members

The Verizon Up rewards program is designed to offer members an even simpler, value-added experience with rewards from Amazon and Uber

Delivery & Logistics Digital P2P Platform Offers Book Access For Literature-Scarce Venezuela

Ongoing humanitarian crises in the South American country inspired an innovative peer-to-peer analog book exchange, helping citizens form networks to access increasingly scarce literature

Consumer Goods Interview: How DTC Sexual Wellness Brand Unbound Is De-Stigmatizing Female Pleasure

PSFK speaks to the co-founder and CEO of Unbound to learn more about female-driven sex tech innovation and using haptics to deliver the experiences female consumers want

Beauty Google Drives YouTube Viewers To Express Marketplace With In-Content Ads

Striving to establish a shopping platform that can effectively compete with Amazon, Google is slated to launch in-content YouTube adds that will connect video viewers to products

Automotive Gridlocked Drivers Can Order Burger King Straight To Their Car

BK's 'Traffic Jam Whopper' service identifies areas congested with traffic and activates billboards to alert drivers to its delivery option

Post Purchase Service & Support Google CallJoy Helps Small Businesses Provide Call Services

In efforts to help smaller retailers enhance their customer support, CallJoy's suite of features and tools offers call services like directing clients to assistance and filtering spam

Hotels, Hospitality & Travel Ford Enhances The Ownership Experience With Rewards Program And At-Home Repairs

Ford is aiming to create an ecosystem for customers, further training staff and enabling on-demand repair services alongside launching a loyalty program

Retail Hermes Apple Watch Encourages Wearers To Detach From Digital

The Apple Watch Hermès Series 4 is centered around health and wellness-focused apps to integrate mindful living into wearers' daily routines

Advertising Alternative Digital Advertising Platform Rewards Consumers For Data Sharing

Britepool is a universal identity and rewards service that aims to disrupt who controls online data usage by giving advertisers an alternative platform and consumers choice of when to share

Entertainment Audible Taps Alexa To Help Power Customer Support Hotline

Amazon's latest Alexa skill connects Audible listeners to a customer service representative on command

Brand Activation & Immersion Ford Taps Spotify Audience To Reach Younger Car Buyers

The collaboration between the streaming service and the automaker is intended to benefit both parties, giving the former additional ad revenue while offering the latter access to millennial listeners

Merchandising & Curation Samsung Experience Stores Bring Tech Playgrounds To U.S. Malls

The tech brand's immersive, discovery-led locations let customers try out its expansive product selection to encourage better engagement while also helping malls' business

Home Zillow Elevates The Online Real Estate Search With Virtual Reality

Zillow's 3D Home tool allows agents to give immersive VR tours of real estate for sale, striving to make the digital consumer experience more authentic

Food & Beverage Banana Bread Startup Raises Brand Awareness While Reducing Waste With Pop-Up Exchange

The Amsterdam-based popup invited customers to bring in their old bananas in exchange for a free slice of the brand's homemade banana bread