Emerging technologies

Analysis How Brands Like Shisheido Create Immersive Airport Retail Experiences

These three leading travel retailers are engaging pre-boarding passengers through multisensory popups, mixed reality and more

Entertainment Hear, See, Smell And Feel The Music At XIX Collective

A four-dimensional dome in Long Island City offers busy New Yorkers an intimate concert-going experience that stimulates every sense using high-tech integrations

Automotive Robot Valets Can Park Travelers' Cars At Lyon Airport

Stanley Robotics is reinventing parking at France's Lyon Saint Exupéry airport, offering customers a lower-cost option and using parking spaces more efficiently

Brand Activation & Immersion Macy's Store Shoppers Can Experience Retail's Largest VR Installation

The big-box retailer is partnering with Marxent VR tech company to enable the biggest in-store retail implementation of virtual reality yet, letting furniture shoppers test out wares in a virtual world of their creation

Cafe & Restaurant Interview: How Panera Bread Uses Intuitive Tech For A Flexible Cafe Experience

The cafe & restaurant brand's VP of digital experience explains how the establishment caters to consumer demand for fast and slow dining, ultimately using technology to enable an end-to-end journey that puts the customer in control and offers greater transparency

Children How Brands Like H&M Use Mixed Reality To Enable Multisensory, Immersive Experiences

Innovative retailers are leveraging virtual & augmented reality technology to build interactive engagements that showcase a brand's story from an entertaining perspective

Beauty Le Bon Marché Launches Next-Gen Store Tech Exhibit

The Parisian retailer is challenging its brands to push the in-store experience envelope with a "geek mais chic" tech-themed spring showcase, featuring everything from digital art personalization to drink-mixing robots

Delivery & Logistics AI Takes Drive-Through Orders At Elevated Fast Food Restaurant

The machine-learning system at Colorado's Good Times Burger & Frozen Custard aims to streamline the drive-through process, asking fewer questions to curb error and allowing for human intervention if needed

Fashion & Apparel Nike Fans Could Customize Their Own AR Snapchat Filter

In the lead up to the 2019 NBA All Star Weekend, Nike let fans build their own Snapchat AR filters and share them with their followers

Gaming & Play Walmart VR Experience Turns Big Box Retailer Into An Entertainment Destination

Showcasing the launch of its merchandising startup, Walmart partners with Dreamworks Animation for a virtual-reality parking lot popup inviting shoppers to enter the realm of How To Train Your Dragon

Home Pinterest Enhances 'Shoppability' With Full Ecommerce Automation

Pinterest is moving to completely automate its ecommerce Shop the Look function, marshaling AI to scale across the billions of images it shows Pinners

Loyalty & Membership Lyft's AR Capability Helps Drivers Find Riders' Exact Locations

The ride-hailing app recently submitted a patent for an integrated augmented reality system that would help drivers better locate their passengers, using past pickup and drop-off data to determine ideal locations

Health L'Oreal Skincare Device Analyzes Wearer's Sweat To Recommend Products

My Skin Track is a soft wearable that can analyze a person's epidural pH via perspiration and suggest subsidiary La Roche-Posay's products to prevent further skin irritation

Packaging & Product Engagement DTC Retailer Tailors Sweater To Customers' Shape On The Spot

A financial advantage for smaller or online-only retailers like Ministry of Supply, the heat-activated technology from MIT allows the brand to cut just one garment size that can be adjusted on demand for individual wearers, enabling next-gen mass customization