energy drink

Brand Activation & Immersion Interview: How A Hemp Beverage Co Builds Its Brand Around A Solution, Not Ingredients

PSFK speaks to Benjamin Witte, founder of hemp-infused drink brand Recess, about his approach to functional beverage, focusing on the solutions that consumers want—relaxation, productivity, creativity—rather than CBD hype

Interview Interview: How To Build A Cult Beverage Brand Into A Market Leader

In this interview, Vita Coco's executive vice president of global brand strategy and development discusses how the brand's entrepreneurial environment and strategy are enabling the coconut-centric beverage brand to cultivate a mass consumer following

Advertising Tongue-In-Cheek Water Rebranding Targets Energy Drink Fans

Liquid Death's marketing team wants to stand out in the bottled water market by appealing to younger audiences with edgy branding

Design This Anti-Energy Drink Bottle Encourages People To Slow Down For A Change

Opus B's Slow bottle is shaped like an hourglass to remind people that life doesn't always have to be lived in the fast lane

Food & Beverage Mushroom Coffee May Be The Next Superfood Fad

Four Stimagtic's powder coffee made with mushrooms claims to help boost anti-oxidants and nutrients

Innovation Red Bull Creates A Drive-Thru In An Office Elevator [Video]

Strategically placed vending machine dispenses energy drinks throughout the day.

Retail Red Bull Introduces Exclusive Flavors At 7-Eleven

The energy drink brand has launched 3 new editions in red, silver, and blue cans, which feature the taste of cranberry, lime, and blueberry.

Advertising Starbucks Unveils A Red Bull Competitor With Green Coffee Extract

The coffee mega brand plans to enter the energy drink market with their 'Refreshers,' a beverage combining fruit juice and unroasted coffee extract.

Design Self-Chilling Cans Cool Drinks With The Push Of A Button

West Coast Chill cuts the need for ice or refrigeration with its Microcool technology.

If The Coal Industry Made An Energy Drink, Would You Drink It? [Headlines]

The Renewable Energy Accountability Project made a mock-commercial for a fictional energy drink to highlight the negative effects of coal and coal mining.