engagement

Beauty How Retailers Like Selfridges Connect With Consumers By Putting Experience First

From skateboard ramps and selfie rooms to in-store gaming spaces, here's how leading names like Lush and Samsung are driving engagement through dynamic and memorable shopping experiences

Brand Activation & Immersion Viewers Of Video Shopping Platform Can Click To Purchase And Earn Currency

Described as the "funnest way to shop," Down to Shop is a mobile platform that markets the internet's latest products through character-driven video episodes where viewers can click to buy

Loyalty & Membership Farsali Beauty Launches Exclusive DTC Collection In Hybrid Retail Approach

The beauty brand created a small-batch sub-brand that it will market primarily through the founder's Instagram page, supplementing its wholesale and direct online sales

Design Op-Ed: Empowering The Consumer By Letting Store Shoppers Choose Their Own Journey

Jessica Lehmann, strategy director for retail consultancy FITCH, on the advantage of giving the consumer freedom over their own store shopping experience

Post Purchase Service & Support How Brands Like Eloquii Maintain Shopper Engagement Beyond The Store

Retailers are extending their reach beyond the physical store, keeping customers engaged via apps, chatbots and personalized concierge service

Fashion & Apparel Nike Fans Could Customize Their Own AR Snapchat Filter

In the lead up to the 2019 NBA All Star Weekend, Nike let fans build their own Snapchat AR filters and share them with their followers

Video Store Experience Design Debrief Webinar Video

In the latest webinar, PSFK Founder Piers Fawkes, Senior Strategist Penn Whaling and Strategist Aver McCaffrey guide viewers through the 50+ page report showing how retailers can design physical stores that drive engagement and sales in the digital age

Retail Watch: Store Experience Design Debrief Webinar Video

In the latest webinar, PSFK Founder Piers Fawkes, Senior Strategist Penn Whaling and Strategist Avery McCaffrey guide viewers through the 50+ page report showing how retailers can design physical stores that drive engagement and sales in the digital age

Fitness & Sport Nike Reopens Original Santa Monica Store As Community Hub

The activewear brand is returning to its roots with the reopening of its original Blue Ribbon Sports specialty store this past January, aiming to encourage connection and loyalty among consumers

Automotive Cars.com Synchs Social Media With Super Bowl Ads To Target Younger Viewers

In its "The Big Match" campaign aiming to drive conversions from younger consumers on social media, Cars.com posted real-time comments and responses to any game ads that featured cars

Consumer Goods How Brands Like Floyd Drive Loyalty By Involving Consumers In Product Development

Retailers like Target and Sephora are turning to consumers in order to gather data, gauge desires and develop product assortments or experience offerings

Video Occasion-Based Marketing Debrief Webinar Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

Food & Beverage KFC Invited Viewers To Take Control Of Its Cat-Themed Live Stream Using Emojis

The activation involved cats playing on a massive, robotic Colonel Sanders climbing structure and encouraged viewer participation

Advertising This Marketing Company Lets Consumers Shop Directly From Email

Advertising and online shopping come together with Rebelmail's inbox shopping, allowing brands like Home Depot and Diane Von Furstenberg to reach their consumers more directly