In the latest webinar, PSFK Founder Piers Fawkes, Senior Strategist Penn Whaling and Strategist Avery McCaffrey guide viewers through the 50+ page report showing how retailers can design physical stores that drive engagement and sales in the digital age
The activewear brand is returning to its roots with the reopening of its original Blue Ribbon Sports specialty store this past January, aiming to encourage connection and loyalty among consumers
In its "The Big Match" campaign aiming to drive conversions from younger consumers on social media, Cars.com posted real-time comments and responses to any game ads that featured cars
Retailers like Target and Sephora are turning to consumers in order to gather data, gauge desires and develop product assortments or experience offerings
The activation involved cats playing on a massive, robotic Colonel Sanders climbing structure and encouraged viewer participation
Advertising and online shopping come together with Rebelmail's inbox shopping, allowing brands like Home Depot and Diane Von Furstenberg to reach their consumers more directly
Tom Cortese explains how Peloton aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.
We caught up with Sir Richard Branson and Virgin Sport CEO Mary Wittenberg at the world’s first press conference on the move to get the exclusive scoop on why they decided to combine the sweat of sport with the swagger of Virgin.
'SmartSpot' is a store-within-a-store that Lowe's is now expanding across the U.S.
From our Advertising Playbook, brands looking to reset their relationship with consumers are investing in high-involvement experiences, amplified by interactive engagements and social sharing
Access the full supporting presentation of PSFK Labs' new report for a limited time