engagement

Retail Watch: Store Experience Design Debrief Webinar Video

In the latest webinar, PSFK Founder Piers Fawkes, Senior Strategist Penn Whaling and Strategist Avery McCaffrey guide viewers through the 50+ page report showing how retailers can design physical stores that drive engagement and sales in the digital age

Brand Activation & Immersion Nike Reopens Original Santa Monica Store As Community Hub

The activewear brand is returning to its roots with the reopening of its original Blue Ribbon Sports specialty store this past January, aiming to encourage connection and loyalty among consumers

Automotive Cars.com Synchs Social Media With Super Bowl Ads To Target Younger Viewers

In its "The Big Match" campaign aiming to drive conversions from younger consumers on social media, Cars.com posted real-time comments and responses to any game ads that featured cars

Beauty How Brands Like Floyd Drive Loyalty By Involving Consumers In Product Development

Retailers like Target and Sephora are turning to consumers in order to gather data, gauge desires and develop product assortments or experience offerings

Video Occasion-Based Marketing Debrief Webinar Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement

Food & Beverage KFC Invited Viewers To Take Control Of Its Cat-Themed Live Stream Using Emojis

The activation involved cats playing on a massive, robotic Colonel Sanders climbing structure and encouraged viewer participation

Advertising This Marketing Company Lets Consumers Shop Directly From Email

Advertising and online shopping come together with Rebelmail's inbox shopping, allowing brands like Home Depot and Diane Von Furstenberg to reach their consumers more directly

Using CXI To Build The Netflix Of Fitness

Tom Cortese explains how Peloton aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

BEST OF: Richard Branson On Launching A Sport Business

We caught up with Sir Richard Branson and Virgin Sport CEO Mary Wittenberg at the world’s first press conference on the move to get the exclusive scoop on why they decided to combine the sweat of sport with the swagger of Virgin.

Home Lowe's Concept Store Lets Customers Try Out IoT Home Products

'SmartSpot' is a store-within-a-store that Lowe's is now expanding across the U.S.

Innovation How To Maximize Non-Profit Engagement

Our latest PSFK research paper,  Maximizing Non-Profit Engagement, explores how brands are increasing engagement amongst their community and audiences through digital tools

Technology Why Advertising Is Moving From Digital To Experience-First

From our Advertising Playbook, brands looking to reset their relationship with consumers are investing in high-involvement experiences, amplified by interactive engagements and social sharing

Advertising Find PSFK's Future Of Advertising Report On Slideshare

Access the full supporting presentation of PSFK Labs' new report for a limited time

Advertising Why We Launched The New PSFK Future of Advertising Report

PSFK's Editor-in-Chief Piers Fawkes on adopting new strategies to provide a more engaging relationship between consumer and brand