Entertainment

Case Study Selfridges Unveils An In-Store Movie Theater, And Now Shoppers May Never Have To Leave

The iconic department store is encouraging customers to stay a while at its flagship location thanks to the addition of a luxury theater

Advertising Hearst Autos Pop-Up Switches Gears For New York Fashion Week

NYFW isn't the likeliest place for an automotive activation, but editorial giant Hearst challenged expectations with a free, one-day pop-up

Design ARTECHOUSE Fuses Art And Technology In Breathtaking NYC Exhibition Space

With the opening of its first show, the brand-new ARTECHOUSE explores the nexus of art and tech through a truly immersive piece in Chelsea Market

Brand Activation & Immersion IKEA And Sonos Team Up For A Live Theater Experience Inspired By Sound

The Sound Affect takes London visitors through a five-room immersive experience that highlights the duo's speaker partnership

Entertainment Esqapes Is A VR-Powered Oasis That Reimagines The Spa Experience

Using high-end massage chairs and careful sensory cues, Esqapes is a Los Angeles-based spa that's working to incorporate VR into everyday wellness routines

Cafe & Restaurant Treat Yo' Self With A Visit To This 'Parks and Recreation' Themed Pop-Up Bar

A bar inspired by the NBC sitcom is popping up in Chicago, including bites from Sweetums and JJ's Diner

Fashion & Apparel How STIIIZY Is Elevating IRL Cannabis Retail With Art And Apparel

The brand's new flagship location is more than just a dispensary—it's a space designed to stand out from LA's other cannabis stores thanks to Instagram opps, rotating art and wearable merch

Fitness & Sport Sportswear Brand Fila Pops Up With A Community-Centered Museum In Brooklyn

The Williamsburg pop-up, marking the U.S. Open, honored Fila's first creative director with table tennis, paintable walls and freebies, forgoing sales and focusing on engaging the community

Features Lululemon's Wellness-Focused Podcast Offers Listeners New Perspectives On Healthy Living

'Sweatlife' is the athletic retailer's brand-new podcast, which features interviews with famous guests about self-care and health

Beauty PSFK Exclusive: Inside 'The Ritual,' The New, Education-Focused Digital Wellness Hub From True Botanicals

True Botanicals' new editorial platform is designed to deeply educate consumers about everyday healthy living, taking the conversation about clean beauty a step further with shoppable, digitally-native content and acting as an authority in the space

Analysis PSFK Report Launch: Tokyo Retail Guide 2019

PSFK is proud to present the Tokyo Retail Guide 2019, a comprehensive look at the best-in-class activations in the city, including retail, restaurants and hospitality

Food & Beverage Museum Of Ice Cream Will Bring Sweets To Soho In Permanent Location

The upcoming Soho experience will comprise three floors of experiential activations like a floating table and a three-story slide, while building on the neighborhood's artistic history

Loyalty & Membership How Nike, Trader Joe's And More Are Using Branded Content To Connect With Consumers

Thanks to the podcast boom and the prevalence of YouTube, brands are taking the opportunity to explore new ways to educate and connect with audiences through media and more

Innovation How CPG Names Like Pepsi And KIND Are Reimagining Storytelling With AR

Leading brands are stepping-up the storytelling game with immersive experiences that combine the history of the brand with AR