Entertainment

Advertising The Knot Partners With Spotify To Help Betrothed Discover Wedding Tracks

The wedding planner site is teaming up with the streaming service to help couples discover music for their celebration with a curated playlist, targeting the millennial marrying cohort

Brand Activation & Immersion Virgin Voyages Offers Rock 'n Roll-Inspired, Millennial-Friendly Cruise Experience

Richard Branson's latest vacation attempts to translate the conventional cruise experience for the millennial consumer, marshaling an atmosphere of rebellion and luxury

Entertainment Walmart VR Experience Turns Big Box Retailer Into An Entertainment Destination

Showcasing the launch of its merchandising startup, Walmart partners with Dreamworks Animation for a virtual-reality parking lot popup inviting shoppers to enter the realm of How To Train Your Dragon

Shopper Marketing & Promotions Snapchatters Can Unlock AR Hollywood Billboard Experience With Their Phone

As augmented reality continues to infiltrate the world of advertising, Snapchat is taking over a Sunset Strip billboard to promote its Bringing Up Bhabie series with an interactive campaign that lets viewers sing along and share from their phone

Retail Shopify Launches Content Studio To Give Startups Greater Exposure

Shopify Studios is launching with a series of documentaries about small businesses and will eventually release podcast content as well, helping startups raise their exposure through engaging content

Automotive Cargo Offers Rideshare Customers Discounted Event Tickets

Riders can request a special code from their driver that gives them access to exclusive ticket pricing on concerts and sporting events

Fashion & Apparel How Brands Like Peloton And NTWRK Build Community With Livestream Content

Platforms use interactive broadcasting to give their users an enhanced and participatory consumer experience

Loyalty & Membership The New York Times Hopes Alexa Skills Will Win Subscribers

The publication continues to digitize its content, linking up with Amazon's voice AI to enable a daily news briefing, weekly quiz and more for Alexa-enabled devices

Health Waldorf Astoria Increases Guests' Health And Entertainment Experiences

Catering to consumer demand for experiences as well as their wellness-inclined interests, the luxury hotel is adding concierge services like aromatherapy sessions and personal reading recs

Gaming & Play David Bowie Fans Can Experience Dedicated Exhibit On Their Phones

Sony is now bringing the museum experience, which explores the singer's life via various media and memorabilia, straight to audiences' phones, making art more accessible to a wider audience

Brand Activation & Immersion How Brands Like Disney Drive Engagement With Playful Marketing

Brands like Google and Levi's are adding AR and other experiential capabilities to children's marketing to drive engagement and enhance the consumer experience

Merchandising & Curation Spotify Lets Brands Sponsor Listeners' Weekly Discovery Playlist

Hoping to help brands better connect with consumers, the streaming app will allow retailers to sponsor its flagship Discover Weekly playlists, running a series of ads to reach the most loyal listeners

Post Purchase Service & Support Honda's Gamified In-Car Platform Rewards Members For Purchasing While They Ride

The comprehensive in-car platform allows passengers to make purchases like gas, food delivery and parking; use infotainment features on their mobile devices; and even earn reward points for their spending

Children How Retailers Like American Girl Create Destination Shopping Experiences

Learn how toy brands use technology and immersive attractions to build more entertainment and interaction into the in-store experience