Entertainment

Entertainment Best Buy's trade-in program reduces e-waste by giving consumers a gift voucher in exchange for their old electronics

Consumer electronics retailer Best Buy incorporated a trade-in program to reduce e-waste that lets consumers trade their old electronic items in for a Best Buy gift card, which they can use to upgrade to the latest tech. Users can see what their items are worth through the trade-in estimator, and get rid of it responsibly even if it has no value and wasn’t originally purchased at a Best Buy.

Gaming & Play GameStop lets players redeem reward points for coupons and digital currency

Consumer electronics retailers GameStop created a customer appreciation program called PowerUp Rewards that lets members score reward points which can be redeemed for coupons and digital currency. Players sign up and can score points by purchasing at GameStop. Points are calculated based on the purchase and applied to the member’s account.

Retail Fortnite players can exchange their V-Bucks for virtual perks

Game publisher Epic Games created gift cards that can be redeemed for V-Bucks, the premium currency for its game Fortnite, allowing players to exchange them for virtual perks, like custom in-game skins for their digital character. Starting with the 2019 holiday season, Epic Games will also sell the gift cards in-store and online through select retailers.

Store Experience & Design Gentle Monster features a rotating series of immersive art installations

The flagship store of Korean eyewear brand Gentle Monster features a rotating series of immersive art installations to transport shoppers into a theatrical, sci-fi-inspired world. Past installations include ‘The Salvation Moon,’ a post-apocalyptic world where survivors are praying to a new moon for salvation.

Brand Activation & Immersion Cartier Pops Up In Singapore With A Record Store And Custom Haikus

The luxury jewelry brand is bringing its Clash de Cartier popup to Singapore, where personal haikus and high-end jewelry go hand-in-hand

Cafe & Restaurant This Cocktail Brand Might Make The World's Most Spiritual Drink

On-demand beverage brand The Grand Bevy just introduced a program that claims to balance participants' chakras

Analysis Auto Brands From BMW To Genesis Are Reimagining The Showroom

With onsite cafés and racetracks, these Seoul-based automotive makers invite their customers to take in the full brand experience, providing surprising and dynamic ways to learn and shop

Banks, Insurance & Financial Services Ally Is Gamifying Financial Literacy With City-Sized AR Monopoly Boards

With the help of augmented reality and advice from Mr. Monopoly himself, Ally is providing its users with a fun and engaging way to learn

Case Study Space Stockholm Is A Seven-Story Hub Transforming The Face Of Esports

With 500 gaming stations and an 800-seat arena, plus studios, coworking and gyms, the just-announced Space will be esports' biggest stage yet

Advertising Why This Buzzy Instagram Account Opened A Bespoke NYC Newsstand

PSFK sits down with Overheard founder Jesse Margolis to find out why the brand launched a physical newspaper at a pop-up newsstand

Beauty The Latest Ways Brands Are Using Social Media To Drive Engagement

From Adidas to Lowe's, these brands are using social media in new ways to pull in shoppers and offer value to longtime fans

Gen Z Giphy Arcade Inspires Creativity By Letting Players Build GIF-Powered Games

With Giphy Arcade, the GIF database is transforming its site into something more playable and engaging, updating its model for younger users

Design IHOP Is Inviting L.A. Loyalty Members To Dine In Its Exclusive Tiny-House Restaurant

The Tiny IHOP Dinner Series lets select MYHOP members enjoy pancakes inside the brand's smallest restaurant, which includes only one booth

Features How New Digital Tools Are Enhancing The Modern Camping Experience

Camping and wilderness apps are employing tech like AI and AR to help adventurers to get the most out of their time in the great outdoors, acting as expert guides and resources