equinox

Analysis Why Fitness Brands Like Peloton Are Curating Exclusive Fashion Lines

From Soul Cycle's collab with Nordstrom to Equinox's apparel store, fitness names are debuting branded merch to expand their customer engagement

Brand Activation & Immersion PSFK Research Paper Launch: Exploring The Impact Of Wellness & Fitness Boom On Women’s Apparel

How lifestyle brands are activating to help consumers achieve their wellness goals and showcase their healthy lifestyles

Fitness & Sport Equinox Launches SoulCycle Of Treadmills In Response To Running Popularity

Equinox is parlaying the popularity of its cardio-focused Precision Run class into a dedicated gym in Manhattan's flatiron district, aiming to become the next SoulCycle within the category

Features How Brands Like Equinox Use Data To Deliver Hyper-Personalized Wellness Advice

Health and fitness brands are enabling customized experiences and tailored lifestyle plans using customer information like DNA or gym habits to help them reach their personal goals

Beauty How Brands Like Casper And L’Occitane Enable Shopping Therapy For The Holiday Season

From offering nap sessions to foodie treats and wellness gift guides, top retailers are catering to consumers' undying health and wellbeing obsessions during a season of winter blues and holiday madness

Health Equinox Expands Into Lifestyle Space With Beauty And Wellness Holiday Retail

The luxury gym is looking to provide its customers with more than just fitness resources, testing out a scope-broadening venture into the beauty and wellbeing space with holiday product offers

Loyalty & Membership How Health & Fitness Brands Like Equinox Are Enabling Hyper-Personalized Consumer Experiences

Innovative brands are using customer data to create customized exercise and health plans specific to each user's unique needs

Fashion & Apparel How Brands Like Outdoor Voices Are Using Social Media To Engage The Modern Luxury Consumer

Adding value with enhanced service offerings like social media integrations and apps, brands are thinking of innovative ways to engage luxury consumers at every touchpoint

Hotels, Hospitality & Travel Equinox Launches Curated Travel Experiences With Morocco Adventure

Luxury fitness chain, Equinox is establishing itself in the hospitality industry with fitness retreats and hotels, all in line with its lifestyle concept

Beauty Clean Beauty Pop-Up Program Cultivates Consumer Relationships Through Wellness Initiatives

The Shops at Columbus Circle featured retailers like Aveda and Sephora in a one-day event focusing on clean beauty, mindful eating and more, promoting brands by offering visitors immersive, one-on-one beauty services and resources

Shopper Marketing & Promotion Equinox's Personal Training Programs Now Offer Members Sleep Coaching

Equinox partnered with UCLA researchers to study how sleep affects an individual's athletic performance, which led the fitness company to integrate science-backed sleep training into its premier lifestyle management program to complement members' fitness goals

Post Purchase Service & Support Delta And Equinox Offer Workout Classes Aimed At Treating Jet Lag

To promote the airline's feature-rich Airbus A350 designed to reduce the negative effects of air travel, the brand is offering customers jet lag-suppressing classes with their boarding pass, optimizing customer comfort while also extending brand engagement

Cafe & Restaurant How Mindfulness And Wellness Retreats Are Reinventing Getaways

Travel packages are looking to offer fitness and restoration as a new premium commodity

Advertising Equinox Made A Luxury Collection From Newspaper Pages And Athlete's DNA

The fitness chain created a series of products inspired by individuals and organizations who have remained committed to their goals