ethics

Advertising NYRIW Preview: Creative Agency On Helping Brands Sony, Hershey's, CVS, J&J And More Create Media That Captures Consumer Attention

Ahead of speaking at the Retail Tech Strategies for 2019 panel at NYRIW, UM Worldwide EVP and global chief innovation officer, Chad Stoller, shares insights on how DTC brands have cornered the market on consumers' attention by capturing it at its source—on social media—and how other brands can take a page from their book to compete in a digitally and socially driven landscape

Analysis PSFK Retail Conference Preview: How Eileen Fisher Enables Conscious Retailing

Ahead of presenting at PSFK's Future of Retail 2019 Conference next month, Eileen Fisher's Vice President, Amy Hall, shares how the brand manages to balance profitability with sustainability, and drive engagement by providing solutions to consumer demand for ethical, transparent retail

Fashion & Apparel H&M's Blockchain-Enabled Tag Lets Customers Track Clothing Origin

In response to increasing consumer demand for production transparency, the retailer's Arket brand is testing out a product tag customers can scan with their phone to access its origin information

Features How Companies Are Making Technology More Inclusive For All Consumers

In order to create solutions that provide benefits to every demographic, brands are implementing initiatives to reduce inherent bias, racism or other discriminatory nodes

Design Pioneer Of Humanability: Amanda Parkes

In an interview with PSFK, working in collaboration with Verizon, Amanda Parkes discusses how she is using technology for good with her work for FT Lab

Technology Pioneer Of Humanability: Nigel Jacob

In an interview with PSFK, working in collaboration with Verizon, Nigel Jacob discusses how he is using technology for good with his work for New Urban Mechanics

Loyalty & Membership How To Build Trust Into The Customer Experience

As more consumers seek out products that align with their values, brands need to commit to social impact and transparency in order to establish a trusting relationship with their audience

Advertising Gucci Releases Online Platform Aimed At Improving The World

As part of a larger sustainability and social impact plan, the fashion megahouse built the hub so that its customers can connect to its invigorated sense of purpose and transparency

Cafe & Restaurant This Detroit Restaurant Tailors Dining According To Patrons' Privilege

Saartje has come the Michigan city as a pop-up experience, serving food alongside an experiment that tests how people view racial inequality

Gen Z This Startup Is Un-Gendering Sexual Wellness Products

Maude, which launched this month, makes sex products with a minimalist design that amplifies inclusivity and simplicity

Op-Ed Op-Ed: Why Hitler Would Have Loved Twitter

Marketing pioneer Scott Bedbury says that every brand has a conscience but somewhere along the way Twitter's got lost in the clicks, tweets and retweets

Work Stationery 'For Women' Raises Awareness About Gender Inequality

A New Zealand design firm made a set of office stationary to call attention to the gender wage gap

Syndicated Grindr's HIV Data-Sharing Betrayed The LGBTQ Community

The gay dating app has responsibilities to the communities it serves, and these do not include passing intimate information to third parties

Technology Platform Helps Women Report Harassment In Public Spaces

The NINA app maps instances of sexual harassment in public spaces like trains and buses to address gender-based discrimination throughout Brazil

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