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January 16, 2019 | New York City
Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Nicole is the Vice President of Activation at Grey Group in New York City. She specializes in experiential marketing and brand strategy development within the retail, hospitality and technology sectors.


iDEKO Managing Partner Evan Korn worked in NYC Government for over 20 years. He first served as an advisor to both Mayor Rudy Giuliani and Mayor Michael Bloomberg and eventually held office as the Execu7ve Director of the Mayor’s Office of Citywide Event Coordina7on and Management. In this capacity, Evan advised the Mayor on policy, planning, and opera7onal maTers common to the permiDng, coordina7on, and execu7on of street events and other ac7vi7es in public spaces. Evan concepted, designed and developed the current web based NYC event permit applica7on process. While at the Mayor’s office, Evan was responsible for orchestrating and coordinating all large scale events including the Pope’s NYC visit and mass at Yankee Stadium, the MLB All Star Game in NYC, the NFL Kickoff Live both in Times Square and Columbus Circle, countless Times Square New Year’s Eve ball drops as well as championship parades down the Canyon of Heroes.

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