event

Analysis Interview: Fatherly Fuses Content And Commerce With Holiday Toy Activation

The Playroom from Fatherly is the online parenting and lifestyle publication's first major experiential consumer activation, taking the form of a playful and shoppable family popup designed to drive engagement and product sales in a more authentic way

Automotive Viewers Of Blizzcon's Facebook Livestream Have Chance To Win Prizes

Facebook gamers can view Blizzard's broadcasts for at least 10 minutes for a chance to win in-stream prizes like merchandise or virtual event tickets

Brand Activation & Immersion Visitors To H&M's Fashion Show Could Experience Moschino Collaboration In AR

To introduce its latest collaboration with the luxury brand, H&M invited 700 guests to a runway show as well as to don an AR headset and experience the collection in 3D

Beauty How Luxury Brands Like Fendi And Sephora Are Engaging Customers With Immersive Pop-Ups And Conventions

From Roman piazza-inspired pop-ups to 'phygital' interactive experiences, retailers are continuing to develop immersive activations that showcase as well as educate consumers on the latest product offerings

Fashion & Apparel Jockey Hosts Animal Welfare-Promoting Fashion Show

The apparel brand integrated an adopt-a-thon into its latest show, debuting its newest collection alongside furry friends to encourage adoption of shelter animals

Retail Calvin Klein Partners With Amazon Fashion To Offer Shoppers Immersive 'Phygital' Experience

The online retail giant and the American fashion label are teaming up to create an immersive physically and digitally-integrated experience, where consumers can shop for CK apparel linked to Amazon's fashion marketplace, among other activities

Food & Beverage Interview: Blue Apron's VP of Brand Experiences On Creating Memorable Culinary Activations

Food delivery service Blue Apron, whose convenient one-box meal kits have brought high-end meals to millions of millennial kitchens, is using its activation at this year's New York Wine & Food Festival to delight consumers and build its reputation as a serious culinary tastemaker

Shopper Marketing & Promotions Ermenegildo Zegna Show Attendees Could Synch Their WeChat To Enjoy Immersive Activities

As part of its digital transformation, the menswear brand debuted its most recent capsule collection at an event where attendees could connect their WeChat ID to partake in digital and physical activities at the venue

Health Weight Watchers Revamps Brand To Reflect Consumer Wellness Focus

The popular weight loss program is changing its name to WW as part of a rebranding that promotes a focus on health and wellness rather than weight, including app upgrades and healthier food options

Packaging & Product Engagement Kit-Kat Bar Fans Can Enjoy A Cocktail Recipe With Their Treat

Nestle is launching cocktail pairings to accompany the launch of its new Kit-Kat flavor, even hosting a pop-up bar at Tokyo's CITAN Hostel to feature hand-picked sake and umeshu drinks

Advertising Banana Republic Fashion Week Pop-Up Mixes Social And Experiential Commerce

Banana Republic is partnering with Bumble and PopSugar to host a Bumble Hive NYC at its flatiron flagship store, offering visitors a panel with Bumble creative heads amongst the retailer's wares

Entertainment Universal Studios Offers Visitors A 'Stranger Things'-Inspired Haunted House

As a brand activation to promote season three of the television series, a Stranger Things-themed haunted house and maze will constitute Universal Studios' latest addition to Halloween Horror Nights

Health PSFK Members Can Join Us For A Presentation Of Our Future Of Health Report

The June 15th webinar features an in-depth presentation of our upcoming Future of Health Report, as well as the opportunity to direct questions to our research team

RESET Gives Creatives a Chance to Start the New Year Strong

Annual New York City event brings together changemakers