Events

Customer Experience Journey Nomadic Modular Hotel Enables On-Demand Immersive Stays

The Flying Nest is AccorHotels' latest concept that uses shipping containers to build accommodations where guests of outdoor or temporary events can stay in proximity to their destination, catering to travelers' rising demand for immersive and unique experiences

Automotive Cargo Offers Rideshare Customers Discounted Event Tickets

Riders can request a special code from their driver that gives them access to exclusive ticket pricing on concerts and sporting events

Beauty How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness

Brand Activation & Immersion How Brands Like Marriott And Standard Hotels Cultivate Community Through Group Activations

Harnessing the power of community, brands and establishments are cultivating their own networks for customers that enable sharable and memorable experiences

Retail Stream PSFK's Future of Retail 2019 Conference Live, This Wednesday January 16

For those unable to join us in New York City, PSFK will stream its Future of Retail conference live from the SVA Theater

Cafe & Restaurant Reservation Platform Hosts "Off Menu Week" To Let Diners Try Out Its Restaurants

Resy's version of Restaurant Week will feature limited-release dishes at top restaurants across six U.S. cities, designed to encourage experiential discovery and repeat customers

Luxury Mercedes-Benz Pop-Up Targets Families With Kid-Sized "Dealership"

The luxury automaker hosts a pop-up at the King of Prussia Mall to let kids test drive tiny versions of their vehicles

Events DTC & The Future Of Retail: A Look At PSFK's 2019 Conference Speakers

New York Retail Innovation Week's cornerstone event will include senior speakers from Eileen Fisher, Bonobos, Pinterest and more

Hotels, Hospitality & Travel Aston Martin And Waldorf Astoria Offers Guests Luxury Car And Hospitality Experiences

Two iconic brands are joining forces in 2019 to enable memorable and interactive luxury experiences, from tailored weekend drives for guests of the hotel to VIP hospitality at Aston Martin racing events, like 24 Hours of Le Mans

Gen Z Interview: Girlboss Founder & CEO Sophia Amoruso Is Building A New Kind Of Community For Professional Women

In the wake of #MeToo activism, Girlboss founder and former Nasty Gal CEO, Sophia Amoruso, is taking her efforts in supporting women's success to the next level with a new professional community

Fashion & Apparel The North Face Launches Storefront As Testing Ground And Events Hub

The brand's latest New York serves as a lab for elevating the customer shopping experience, offering a curated product selection, exclusive drops and community-driven events

Podcast: How A Charitable Gift Registry Caters To Modern Nuptial Demands

The Good Beginning is an online gift registry that helps today's consumers parlay the generosity of their celebrations into charitable donations, responding to shifting values in the gifting industry

Food & Beverage Interview: Neighborhood Goods Is Building A Different Kind Of Department Store For Millennials

Prioritizing community and storytelling over markdowns and sales per square foot, Neighborhood Goods has set out to disrupt retail in Plano, Texas

Entertainment Marriott Offers Verified Spaces For Bumble Members To Meet Their Dates

Bridging the gap between online and offline community, the dating app is partnering with Marriott's Moxy hotels to provide entertaining meeting spaces for younger, digitally connected consumers