experience

Brand Activation & Immersion Virgin Voyages Offers Rock 'n Roll-Inspired, Millennial-Friendly Cruise Experience

Richard Branson's latest vacation attempts to translate the conventional cruise experience for the millennial consumer, marshaling an atmosphere of rebellion and luxury

Consumer Goods Why Digital-Native Retailers Like Allbirds Are Going Direct-To-Mortar

Digital-first retailers in NYC are increasingly experimenting with brick-and-mortar, testing changing consumer dynamics and giving shoppers a physical way to engage with their brand

Fashion & Apparel How Retailers Like Levi's Are Using Stores To Deliver Meaningful Experiences

Retailers from Eileen Fisher to Bloomingdale's are developing creative methods to attract consumers into brick-and-mortar locations, providing a customized and memorable experience

Advertising StubHub Customers Can Send Giftees Personalized Music Videos

Stubhub is using AI to make custom holiday greeting mixes that accompany ticket gifts, letting customers personalize the song according to their giftee's characteristics and preferences

Fitness & Sport Huckberry's NYC Popup Store Prepares Customers For Adventures

The recently opened space offers visitors a series of free, self-guided tours that tap into the history and regional culture of New York City

Automotive Could The Auto Dealership Of The Future Sell Experiences Over Cars?

As disruptions from driverless cars to ride-hailing services continue to transform the automotive retail landscape, brands increasingly are turning to selling experiences rather than products to connect with consumers

Luxury LVMH Invites Consumers Into The Making Of Its Brands' Luxury Products

The conglomerate's annual global event celebrating its brands' artisanal heritages offers attendees performances, film screenings, exclusive expert workshops and more, aiming to drive brand engagement with cultural experiences

Food & Beverage How Brands Like Mini Cooper And WeWork Are Elevating The Co-Working Space

Companies are looking for ways to not only create convenient coworking spaces, but also provide members with additional amenities and services that cater to their interests, offering art exhibits, full-service restaurants, fitness studios, wellness programs and more

Health No Wi-Fi Luxury Rail Line Encourages Its Passengers To Disconnect

Rovos Rail, with lines running all across Africa, aims to distinguish itself by fulfilling the consumer desire for a digital detox, encouraging its travelers to check out the sights and connect with their fellow riders

Store Experience & Design Luxury E-Tailer Opens Immersive London Store Providing Shoppers With Personal Stylists

The primarily online fashion retailer Matchesfashion is complementing its digital business with an experiential store in a London Mayfair townhouse

Entertainment Universal Studios Offers Visitors A 'Stranger Things'-Inspired Haunted House

As a brand activation to promote season three of the television series, a Stranger Things-themed haunted house and maze will constitute Universal Studios' latest addition to Halloween Horror Nights

Hotels, Hospitality & Travel Instagrammable Museum Will Focus On Sensory Wellness Experience

The Oddly Satisfying Spa plans to offer guests a unique immersive and escapist experience.

Home Why Retailers Should Monetize Product Interaction, Not Sales

PSFK sat down with b8ta founder & CEO Vibhu Norby to discuss how retailers need to figure out a business model to survive the retail armageddon

Millennials Marriott Unveils Master Class: Intimate Learning Experiences With Professionals

Members get a chance to directly learn from NBA stars and famous chefs