experience

Brand Activation & Immersion How Stores Like Nike Are Leveraging The Best Of Experiential Retail With Multi-Purpose Design

From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how two leading brands are employing purposeful experiential retail by engaging customers at every touchpoint throughout the physical store

Beauty How Retailers Like Selfridges Connect With Consumers By Putting Experience First

From skateboard ramps and selfie rooms to in-store gaming spaces, here's how leading names like Lush and Samsung are driving engagement through dynamic and memorable shopping experiences

Banks, Insurance & Financial Services Interview: How This Female-Founded Company Is Applying A Fitness Membership Mindset To Financial Services

PSFK sits down with Shannon McLay, founder of the Financial Gym, for a look inside her strategy for bringing financial services to the masses and improving women's overall financial health

Consumer Goods Storefront Op-Ed: Five Ecommerce Brands Who Recently Launched Pop-Ups With Storefront

Storefront communications manager Arielle Crane on some of the most successful temporary retail spaces, from brands including Amazon and MM LaFleur

Hotels, Hospitality & Travel JetSuite Teams With Travel Agency Embark For Personalized Luxury Journeys

This exclusive partnership will provide premium travelers with customized journeys across destinations and events

Cafe & Restaurant Getaway Is A Brooklyn Bar For Alcohol-Free Patrons

As consumer behavior around alcohol consumption continues to change, there is a growing need for nightlife experiences that can accommodate non-drinkers, which NYC bar Getaway hopes to meet

Food & Beverage Tokyo Restaurant 3D Prints Sushi Personalized To Guests' Nutritional Needs

A restaurant called Sushi Singularity is slated to open in Japan's capital city in 2020, using analysis of customers' saliva and more to 3D print sushi personalized to their body's needs

Design Interview: How Women's Health Clinic Tia Is Enabling Relationship-Driven Care In A Fragmented Space

Tia's founder explains how the women's health platform aims to fix a broken model by setting new standards of care, focusing on holistic and personalized attention as well as greater accessibility

Millennials Digital Travel Concierge Targets Millennials With Exclusive Experience And Mobile Support

Travel a la Carte is an all-in-one travel booking platform that caters specifically to millennial needs with personalized opportunities and 24/7 mobile assistance

Fashion & Apparel DSW Enhances Shoe Shopping Experience With In-Store Nail Salon

The salons, run by the Ohio nail company W Nail Bar, will offer manicure and pedicures as well as refreshments, increasing DSW's store value with personal services

Merchandising & Curation Interview: How A Wedding Planning Platform Caters To Modern Nuptial Needs

Zola brand director, Jennifer Spector, explains how the site consolidates the complex wedding planning process with today's couples in mind, building its functionalities around consumer feedback, needs and lifestyles

Entertainment Virgin Voyages Offers Rock 'n Roll-Inspired, Millennial-Friendly Cruise Experience

Richard Branson's latest vacation attempts to translate the conventional cruise experience for the millennial consumer, marshaling an atmosphere of rebellion and luxury

Retail Why Digital-Native Retailers Like Allbirds Are Going Direct-To-Mortar

Digital-first retailers in NYC are increasingly experimenting with brick-and-mortar, testing changing consumer dynamics and giving shoppers a physical way to engage with their brand

Post Purchase Service & Support How Retailers Like Levi's Are Using Stores To Deliver Meaningful Experiences

Retailers from Eileen Fisher to Bloomingdale's are developing creative methods to attract consumers into brick-and-mortar locations, providing a customized and memorable experience