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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Tom is a creative digital marketing executive developing transformative platforms for iconic lifestyle brands. He has expertise creating big ideas & engaging social experiences at scale captivating authentic passions - music, fashion, film, and entertainment. He also has experience leading brands activating strategic partnerships, content strategy and development, mobile and emerging tech platforms, global live+digital broadcast events, and influencer + marquee talent relationships. Tom currently does brand strategy at Twitter, but has previously worked at VH1 and DigitasLBi.

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Thilo has a life-long passion for fast cars, seamless technologies, innovative business strategies, smart mobility and amazing customer experiences. In 1997 he envisioned that automobiles and the fabric of the automotive industry would change forever because technology would add a fascinating and disruptive digital opportunity. He settled in Silicon Valley to make this vision a reality and to share his thoughts, predictions, advice, and enthusiasm with the world's leading and most innovative companies. Since then, Thilo advised established and emerging CEOs, CXOs, board members, business and technology leaders in the automotive, consumer electronics, IT, services, VC and public sectors to create winning strategies and products for the new era of smart mobility and the technology-defined automobile.

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At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products

September 27, 2017
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Watch Local Projects’ Director of Strategy speak at PSFK’s Future of Retail 2016 San Francisco Event about designing retail locations to inspire at-home experiences

January 6, 2016
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