experiential

Brand Activation & Immersion Hemp Beverage Startup Recess Opens Adult Playground For Stressed Workers

The wellness beverage brand opens a lively popup experience designed to provide a recreational reset for overstressed creatives

Fashion & Apparel H&M Debuts Spring/Summer Collection In An Immersive Desert Event

H&M is premiering its latest studio collection not on the catwalks of Paris, but in the sands of Sedona, taking influencers for a three-day experiential adventure designed to heighten engagement through theatre

Beauty PSFK Tracker Proves Innovative Physical Retail Experiences Put Brands At The Top

Consumer sentiment analysis shows that retailers with leading-edge store designs are seen as most innovative

Merchandising & Curation Bloomingdale's Flagship Beauty Department Makeover Targets Millennials With Value-Added Services

The 36,408-square-foot beauty department will feature a hair and nail bar, spa rooms, virtual tech integration and more, marking the next step in the department store's larger overhaul to remain relevant in the age of DTC, digital-first brands

Design Tuft & Needle Mattress Showroom Enables A Phygital Path To Purchase

The mattress brand's showroom interior not only optimizes a private and enjoyable testing environment with choice design elements, but also features in-store online ordering only, delivering products straight to shoppers' doors

Hotels, Hospitality & Travel Virgin Holidays Store Invites Passengers On A Virtual Rollercoaster

The travel brand's recently launched immersive store offers customers the chance to not only preview premium flight experiences, but also try out its nail bar, drinks bar, kids play area, VR rollercoaster and more

Events How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness

Loyalty & Membership Staples Canada Offers Customers Services Like Coworking Spaces

The office supply chain is currently offering a community working space in its downtown Toronto location, increasing the proposition of its physical stores by offering value-added services

Cafe & Restaurant Reservation Platform Hosts "Off Menu Week" To Let Diners Try Out Its Restaurants

Resy's version of Restaurant Week will feature limited-release dishes at top restaurants across six U.S. cities, designed to encourage experiential discovery and repeat customers

Packaging & Product Engagement Coty Lets Store Shoppers Discover Its Fragrances In Multisensory VR Experience

The beauty brand launched a fragrance discovery experience that uses touch, smell, sound and sight to take visitors to its Buenos Aires store on an immersive journey

Food & Beverage Mandarin Oriental Offers An Immersive Pop-Up Dining Experience

At the Marrakech location of Mandarin Oriental, the world’s smallest chef takes guests on an immersive animated tour of the world

Automotive Mercedes-Benz Pop-Up Targets Families With Kid-Sized "Dealership"

The luxury automaker hosts a pop-up at the King of Prussia Mall to let kids test drive tiny versions of their vehicles

Retail Mall Of America Shoppers Can Embark On An AR-Enabled Scavenger Hunt

The biggest mall in the U.S. is aiming to drive traffic into its halls this December with an augmented reality scavenger hunt that gives players a chance to enter a shopping spree sweepstakes

Shopper Education & Assistance How Brands Like Dove Are Creating Immersive Flavor Experiences

Retailers like Target, Taste of Home and more are attracting new customers using trendy brand collaborations, immersive experiences and edible activations