experiential

Brand Activation & Immersion Cartier Pops Up In Singapore With A Record Store And Custom Haikus

The luxury jewelry brand is bringing its Clash de Cartier popup to Singapore, where personal haikus and high-end jewelry go hand-in-hand

Analysis With Guest Rooms, A Spa And A Rooftop Deck, This Store Looks Just Like A Hotel

Stylenanda's Seoul storefront sells makeup, clothing and accessories in a five-floor space inspired by the hotel and hospitality experience

Consumer Goods PSFK Research Paper Launch: Enhancing The Home Improvement Shopper Experience

How​ home improvement retailers are expanding their in-store and online services to better meet the needs of today’s homeowners and residents

Fitness & Sport Cuvée Offers Community Wellness Retreats For Travelers Who Want A Reset

Luxury hospitality brand Cuvée is turning four of its properties into wellness getaways in 2020, catering to likeminded visitors

Banks, Insurance & Financial Services Ally Is Gamifying Financial Literacy With City-Sized AR Monopoly Boards

With the help of augmented reality and advice from Mr. Monopoly himself, Ally is providing its users with a fun and engaging way to learn

Cafe & Restaurant Uber Moments Is Using Dining Experiences To Build Cultural Connections

Uber Eats just launched Moments, offering experiences like five-course meals and cooking classes for customers who want to try something new

Advertising Why This Buzzy Instagram Account Opened A Bespoke NYC Newsstand

PSFK sits down with Overheard founder Jesse Margolis to find out why the brand launched a physical newspaper at a pop-up newsstand

Beauty CVS Now Offers Services Like Blowouts And Makeup Application Nationwide

BeautyIRL, CVS's in-store cosmetics activation, is expanding to almost 50 stores, bringing affordable beauty treatments to shoppers

Case Study Foot Locker Opens A Pop-Up Café In Its Los Angeles Flagship

Foot Locker's pop-up Rivals Café pays homage to the food of Los Angeles and Chicago, serving free bites to customers when they make purchases

Design B8ta Introduces An Interactive, Social-Focused Store Design Called Forum

The LA-based Forum store will be the first of its kind for the RaaS provider, and will let fashion & lifestyle-focused partners augment the store for their products

Fashion & Apparel Miista Turned Its Shoes Into Art In A Gallery-Inspired NYC Pop-Up

The London-based shoe brand opened its first U.S. store in the LES, elevating its wares by displaying pairs on pedestals and hosting events

Automotive Audi's Holoride Technology Is Bringing VR Entertainment To Cars

While it might sound strange at first, Audi offshoot Holoride now allows passengers to experience VR that is influenced by a car's motions

Baby Boomers Solo Seniors Can Now Find Adventure Partners Through Services Like The YMCA

Brands and services are empowering senior solo travelers with programs that match them with travel partners or groups, creating a safer environment and forming new friendships

Loyalty & Membership REI's Newest Store Is A Community-First Haven For Outdoors Enthusiasts

This is the co-op's first experience center, which will invest in its community through workshops, demonstrations and guided trips