experiential

Beauty How Brands Like Macy's Are Making The Shopper Journey Interactive With Augmented Engagement

From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how four brands are leveraging mixed reality technology to engage customers at every touchpoint

Fashion & Apparel How Retailers Like Cannabis Now Incorporate Education Into The-Brick-And Mortar Experience

From hands-on workshops to expert-led consultations, retailers from Macy's to Wayfair are helping customers discover in interactive and personalized ways

Brand Activation & Immersion How Retailers Like Selfridges Connect With Consumers By Putting Experience First

From skateboard ramps and selfie rooms to in-store gaming spaces, here's how leading names like Lush and Samsung are driving engagement through dynamic and memorable shopping experiences

Banks, Insurance & Financial Services Op-Ed: Are Brick-and-Mortar Banks Missing The Millennial Boat?

Advertising mastermind and creator of the Valuegraphics Database, David Allison tells PSFK what's missing from the commercial banking experience

Home Op-Ed: Why Retailers Must Bring Their In-Store Experiences Back To The Future

Direct-to-consumer brands embrace old-fashioned brick and mortar, meanwhile inspiring legacy retailers to create immersive retail playgrounds that merge curation with technology

Delivery & Logistics How Brands Like Sephora Are Doubling Their Creative Output With Brand Partnerships

From PSFK's Accelerating Innovation In Retail report, here's how today's leading retailers are fostering a culture of creative growth through collaborative developments

Entertainment Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Design Macy's 'STORY' Concept Offers A Narrative-Driven Store Experience

The department store is launching a store exhibit that brings the concept of editorial curation to life, featuring a rotating set of merchandise centered around a chosen theme and live events

Retail YSL's Coachella Beauty Pop-Up Is A Gas Station For Cosmetics

The luxury retailer's Coachella activation will feature retro aesthetics, virtual reality, customizable lipstick bullets, expert makeovers and more

Advertising DTC Mobile Carrier Implements IRL Campaigns To Convey Consumer Experience

Unconventional out-of-home ad tactics set Visible apart from mass mobile carriers, using IRL activations to convey its consumer experience rather than talk up its services

Gaming & Play How High-Tech Brands Like Xiaomi Are Making London A Digital Retail Hub

From PSFKs 2019 London Retail Innovation Guide, these four stores and activations are must-sees for tech-loving tourists and Londoners alike

Automotive Cadillac Live Lets Online Shoppers Discover Cars From Any Device

The virtual program will give customers the hands-on experience of visiting a dealership from the comfort of their homes, connecting them one-on-one with a live agent via video

Store Experience & Design Hear, See, Smell And Feel The Music At XIX Collective

A four-dimensional dome in Long Island City offers busy New Yorkers an intimate concert-going experience that stimulates every sense using high-tech integrations

Packaging & Product Engagement Mattel Celebrates International Women's Day With Barbie Activation

In an effort to reinforce Barbie as an empowering icon for girls, the Mattel brand launched a New York popup store and global social media campaign for IWD