experiential marketing

Brand Activation & Immersion Olivela's Pop-Up Store Offers Experiential And Educational Shopping

The retailer is bringing its philanthropic mission and designer inventory to a Nantucket shop this summer, providing customers with exclusive events, trunk shows and an experiential suite

Fashion & Apparel Neiman Marcus Shakes Up High-End Image With In-Store Art And Tattoos

The retailer is bringing artists into stores for catered services and customized clothing to attract new clientele

Advertising PayPal's Pop-Up Exhibit Was Built Using Customer Feedback

The payment platform's first experiential activation is meant to manifest its cash back rewards program in a not-so-abstract manner

Beauty Sephora Celebrates Year 20 With An Immersive House Of Beauty

Over two days this fall, SEPHORiA will invite guests to explore interactive rooms and beauty activities

Food & Beverage Digital Time Capsule Engages Philanthropic Festival-Goers One Year Later

PSFK explored Tito's pop-up at Governors Ball to see how the brand is bringing fans into its social impact mission through video-recorded commitments

Entertainment Netflix Pop-Up Lets Fans Step Into Their Favorite Shows

The streaming platform created an immersive, Instagram-friendly exhibit with backdrops and props from its most popular shows, providing fans with an engaging experience to help promote its content

Delivery & Logistics Blue Apron Steps Out Of The Box With An Interactive Pop-Up Shop

The multi-week installment in New York includes cooking classes and talks from celebrated chefs

Home Google Created An AI-Powered Mini Golf Course To Promote Its Home Speakers

Google's mini golf pop-up lets players interact with its voice assistant, enhancing the put-put experience while demonstrating the tech giant's connected-home prowess

Advertising LG Brings Free Drop-Off Laundry Service To Bonnaroo Music Fest

LG provides music festival campgrounds with 25 washers and dryers, plus a vintage clothing swap

Retail Dedicated Concierges Help Differentiate Saks Fifth Ave's Experiential Beauty Floor

The beauty department at the retailer's flagship store gets its own floor, featuring spa rooms, a brow bar and beauty curators at the ready with advice

Store Experience & Design FILA Puts 47-Artist Collaboration At Center Of Reintroductory Pop-Up Shop

The NYC activation marked the brand's first retail experience in the city in nearly 10 years, using the draw of limited edition sneakers to regain its footing in a competitive market

Cafe & Restaurant 5 Experiential Retail Destinations In NYC

Five stores from PSFK's NYC Retail Guide deliver inspired, next-level customer experiences

Hotels, Hospitality & Travel Kit-Kat Helps Mitigate Delayed Travelers' Woes With Free Candy

As a way to improve the customer airport experience while providing advertising for the candy brand, passengers at the São Paolo airport can scan their boarding pass and receive a treat if their flight is delayed

Fitness & Sport Laundry Brand's Invisible Logo Activates When Players Work Up A Sweat

Brazilian detergent brand Omo created a special ad that only reveals the logo when the soccer players sweat in their jerseys

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