experiential retail

Brand Activation & Immersion Crate & Barrel Introduces A Dine And Buy Concept

The home brand is taking pre-purchase trail to the next level, letting customers put its wares to the ultimate test in a restaurant environment—and take home those that pass

Fitness & Sport Golf Clubfitting Studio Offers Customers Hybrid Putting Green Lounge

KBS Golf Shafts is offering shoppers an experiential playground to trial clubs, featuring a putting green, high-end simulators, a lounge area with coffee and beer, and more

Analysis How Stores Like Nike Are Leveraging The Best Of Experiential Retail With Multi-Purpose Design

From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how two leading brands are employing purposeful experiential retail by engaging customers at every touchpoint throughout the physical store

Innovation Experiential Cannabis Now Store Will Sell Customers Cannabis Later

The upcoming brick-and-mortar launch from media outlet Cannabis Now is a non-psychoactive cannabis retail concept that focuses on customer immersion, education and exploration

Fashion & Apparel How Stores Like Levi's Times Square Engage Customers With Co-Creation Studios

These three leading retailers are raising the bar in experiential retail by offering shoppers a selection of create-your-own products and services

Features How Premium Brands Like The RealReal Are Helping Shoppers Express Themselves

In this excerpt from PSFK’s New York Retail Innovation Guide, learn how top retailers in the city are curating their image to reflect the community they reside in, developing new products and opportunities to integrate themselves into customer’s personal lives

Merchandising & Curation Samsung Targets Major U.S. Cities With Experiential Store Openings

In the hopes of reviving its brand, Samsung is offering customers in L.A., NYC and Houston its own first-ever physical space to test out products, address repairs and receive one-on-one assistance IRL

Design Discussion Takeaways: The Importance Of Store Design In A Digital Age

As part of New York Retail Innovation Week, three leaders from the world of store design convene to share expert insight on the future of the physical store and the key consumer needs it continues to serve even in a digital age

Health Op-Ed: Why Cannabis Retailers Should Invest In Experiential

Jeffrey Hill explains the opportunity emerging cannabis retailers have to create experiential retail from the start, and how companies that focus on interactive experiences that engage and nurture millennial customers on and offline will prevail in a competitive marketplace

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