Experimental Marketing

Advertising Casper's Toll-Free Hotline Bores Callers To Sleep

The online mattress company created a resource to help insomniacs get some sleep in the middle of the night

Advertising Taco Bell Is Renting Out A Restaurant For Overnight Stays On Airbnb

Designed as a contest, the one-night campaign is meant to create a once-in-a-lifetime night for four guests in a Canadian location

Design Wilson Brothers Elevate The Factory Tour To An Immersive New Level

Shinola's new video crafts a compelling brand story told through comedy, a workplace and its people

Advertising Sonos Is Letting Music-Loving Travelers Rent A Record Store On Airbnb

The speaker brand has designed a listening room where guests can stay the night

Op-Ed VP Of Media Partnerships: Is Influencer Marketing Dead?

Justin Marshall of creative agency POSSIBLE shares how brands can hack the pay-by-play algorithms built into social networking

Retail Become Your Own Swedish Chef In This IKEA Restaurant

Enjoy cooking up delicious Swedish meals for a day in this DIY pop-up eatery

Entertainment A New Blair Witch Viral Marketing Campaign Is Stoking Fans' Imaginations

A newly crowdfunded documentary pays homage to the original horror film

Fitness & Sport Receive Olympic Coverage Via Live Text

The New York Times is experimenting with a new way to communicate breaking news for the Rio 2016 Games

Technology Sony's New Store Bundles Products With Curated Experiences

The experience space in Times Square features items on rotations and revolves around customer interaction

Hotels, Hospitality & Travel United Airlines Surprises Passengers With Movie Premiere 35,000 Feet In The Air

The airline partnered with Tribeca Film Festival to release exclusive in-flight documentary

Gaming & Play Yogurt Brand Targets Ads To Attract Pokémon Go Players

Using the app's in-game stops that players actively seek, Stonyfield will send out curated messages with links to store locators

Automotive Renault Offers Customized Messages Using Vehicle Recognition

Ad-targeting tech identifies the make, model and color of stationary automobiles

Advertising Lufthansa Lists Tickets On Airbnb To Fill Empty Seats

The German airline is the first one in its industry to use the lodging rental site to sell airfare

Design Skincare Brand Creates A Hidden Retreat At A Music Festival

The space presented by Aesop offers attendees a calming place to recharge and explore products