eye-tracking

Join us as we bring to life our analysis by sharing proprietary consumer research (we developed in collaboration with Suzy) together with case-studies from best-in-class DTC companies that include Nike, Target and Away.

January 16, 2019 | New York City

Features

How Brands Like Frank & Oak Create Recurring Subscription Services To Increase Convenience For Male Consumers

Subscription services and recurring shipments are an increasingly popular means for brands to target the male demographic and create loyal customers

October 11, 2018

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Expert Quotes

“Using eye tracking within a VR environment helps us better understand how people navigate around a space. We can design better wayfinding systems and start to explore issues much earlier. We want to bring evidence into the design process, the visualizations tell us what people actually look at and how their attention is drawn to different design interventions we make. This methodology is so much more powerful than relying on our own intuition about what does and doesn’t work. It also provides a great visual record to demonstrate behaviors to others in the design team.”

David Watts. Managing Director, CCD Design & Ergonomics