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January 16, 2019 | New York City
Features
In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Ever wonder what it would be like to live in the world of Man Men’s Don Draper? George Parker has been in advertising long enough to share at PSFK SF 2011

January 31, 2014
Video

How do you take an everyday product and reinvent it in an already well-established industry? Then keep reinventing it? Eric Ryan, founder of Method, told our audience at the PSFK CONFERENCE SAN FRANCISCO how in the “sea of sameness” that is the cleaning products aisle his company decided to use minimalist design and the creation of a brand culture that promoted these products as a connection to your home and a place for self-expression, to create the “Aveda for the home.”

January 31, 2014
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