The men's brand is the most-viewed in terms of online video content for the second year running.
In a social media-fueled, real-time duel, the (original) Old Spice Man has accepted new Old Spice guy Fabio's challenge to a 'Mano y Mano' duel on Tuesday, July 26th. While respective real-time, personalized videos are looking familiar, we hope tomorrow's duel will surprise.
The results of Old Spice's latest campaign may indicate more about our changing social media behavior than we think. It may offer an interesting case study of how to sustain engagement?
PSFK curates some of the brand strategy, digital and creative advertising news that recently caught our attention.