The food company incentivizes in-store visits with a location-based social media campaign.
The food retailer starts a mobile initiative in the UK to build customer loyalty.
The brand pledges to donate money to Feeding America when its products are purchased from a local store.
The location-based campaign is offering the chance to win VIP seats at the stadium.
Soda retailer sparks a new "green" initiative that encourages thoughtful interactions with the environment by capitalizing on online sharing and networking behavior.
Application uses location-based media to create transmedia storytelling.
The social media network has introduced a new service similar to the increasingly popular Foursquare.