Facial Recognition

Brand Activation & Immersion 8 Inspiring Strategies From China's Leading Retailers

In this excerpt from PSFK's China Retail Debrief, explore the key techniques and strategies that keep the nation's retail giants at top of market, from localization and autonomous delivery to digital-led stores

Consumer Goods Future Shoppers Could Receive In-Store Shopping Assistance From An Avatar

Millie is the artificially intelligent sales associate capable of recognizing customers and holding conversations with them, offering retailers a digital alternative to human employees in the age of ecommerce

Fashion & Apparel H&M On How Its Voice-Activated Mirror Is Connecting Its Digital And IRL Identities Through The Power Of Selfies

The retailer explains to PSFK how it's integrating voice and facial recognition technology into its brick-and-mortar stores in an effort to upgrade the IRL shopping experience and incentivize store visits

Hotels, Hospitality & Travel Marriott Guests Can Access Their Room Key Cards Using Facial Recognition

The hotel chain is using identity-recognition capabilities from Alibaba to allow guests to check in without having to speak to front desk agents, expediting the process while also liberating human agents to perform more meaningful work

Packaging & Product Engagement Beer Bottles Use Facial Recognition To Talk Back To Consumers

Black Red Ale Beer launched an AR and NFC-enhanced bottle that can generate customized conversations tailored to drinkers' moods and communicate with them based on their facial expressions, reinventing the timeless beer bottle as an interactive experience of its own

Cafe & Restaurant How Brands Are Marshaling Personal Information To Enhance Security And Improve Services

Innovative ways of identifying people serve not only to better secure information but also to streamline the user experiences of various services

Advertising Metro Door Ads Can Read Commuters' Reactions

A subway line in Brazil has implemented facial recognition for advertisements, raising concerns about personal data and privacy

Entertainment Concert-Goers Could Skip The Lines With Facial Recognition

Facial recognition will soon be able to associate digital tickets with faces, so event attendees can just walk right inside

Loyalty & Membership How 3 Retailers Are Embracing Body-As-Payment

From automated checkouts to facial recognition, technology is providing new and creative ways to not only expedite but completely revolutionize the in-store checkout process

Retail At Alibaba's Cashier-Free Store, A Smile Gets Customers A Discount

Facial recognition rewards happy customers at the Chinese retailer's new brick-and-mortar concept

Food & Beverage Order Coffee With A Splash Of Facial Recognition

A Sydney cafe owner created his own facial recognition system, aimed at small businesses, for more personalized service

Delivery & Logistics Interview: Engineering Seamless Experiences For Physical Retail

John Miller, CEO of Cali Group, talks about developing retail tech, like robotics and facial recognition, to reduce friction in the customer experience

Op-Ed Op-Ed: 5 Ingredients For Digitally-Enabled Physical Experiences

Mark Newcomer, Chief Strategy Officer at Mirum, describes what venture capital firms are looking for when funding meaningful digital and physical experiences

Shopper Education & Assistance AI-Enabled Kiosks Remember Your Favorite Order Just By Looking At You

At CaliBurger, self-ordering kiosks use facial recognition to access customer loyalty data and process card-free payments