Facial Recognition

Analysis How Facial Recognition Is Changing The Way Merchandising Works

With opt-in facial recognition programs, brands like Melissa are working to personalize the in-store experience for each unique guest

Features These Are The Brands Paving The Way For Contactless Transactions

Physical stores like Target are making transactions quicker and easier by allowing their shoppers to walk out without counting cash or swiping a card

Banks, Insurance & Financial Services Banking Customers Can Now Open An Account Using Just A Selfie

With the power of facial recognition AI software, bank NatWest allows its customers to open a bank account by snapping a picture

Consumer Goods Shoppers Can Pay With Their Face At Carrefour's Flash Concept Store

The French grocery retailer is testing facial recognition software that allows customers to pay with a facial scan—no register or bar codes required

Advertising Retailers Can Employ Mobile Camera Tool To Gauge Consumers' Emotional Responses

Turning consumers' phone and computer cameras into a shopping tool, NexTech's AI uses facial recognition and anlysis to assess shoppers' reactions and urge them to purchase or suggests similar items

Beauty How Retailers Like Sephora Drive Conversion Using Personalized Recommendations

From PSFK's Shopper Data Debrief, here's how leading retailers like Walgreens and more are leveraging next-gen machine vision to learn and analyze shopper patterns

Hotels, Hospitality & Travel Alibaba's Mobile-First FlyZoo Hotel Lets Guests Navigate With Their Face

The first hotel from the ecommerce mainstay lets guests access elevators and rooms through facial recognition, book and check in via the app, and even order more towels through a room robot

Brand Activation & Immersion 8 Inspiring Strategies From China's Leading Retailers

In this excerpt from PSFK's China Retail Debrief, explore the key techniques and strategies that keep the nation's retail giants at top of market, from localization and autonomous delivery to digital-led stores

Fashion & Apparel Future Shoppers Could Receive In-Store Shopping Assistance From An Avatar

Millie is the artificially intelligent sales associate capable of recognizing customers and holding conversations with them, offering retailers a digital alternative to human employees in the age of ecommerce

Shopper Education & Assistance H&M On How Its Voice-Activated Mirror Is Connecting Its Digital And IRL Identities Through The Power Of Selfies

The retailer explains to PSFK how it's integrating voice and facial recognition technology into its brick-and-mortar stores in an effort to upgrade the IRL shopping experience and incentivize store visits

Hotels, Hospitality & Travel Marriott Guests Can Access Their Room Key Cards Using Facial Recognition

The hotel chain is using identity-recognition capabilities from Alibaba to allow guests to check in without having to speak to front desk agents, expediting the process while also liberating human agents to perform more meaningful work

Packaging & Product Engagement Beer Bottles Use Facial Recognition To Talk Back To Consumers

Black Red Ale Beer launched an AR and NFC-enhanced bottle that can generate customized conversations tailored to drinkers' moods and communicate with them based on their facial expressions, reinventing the timeless beer bottle as an interactive experience of its own

Cafe & Restaurant How Brands Are Marshaling Personal Information To Enhance Security And Improve Services

Innovative ways of identifying people serve not only to better secure information but also to streamline the user experiences of various services

Advertising Metro Door Ads Can Read Commuters' Reactions

A subway line in Brazil has implemented facial recognition for advertisements, raising concerns about personal data and privacy