The concert will be dependent on social media activity, with special effects and the encore song chosen online.
The drinks brand is putting fans in charge of the campaign narrative by allowing them to decide in real-time who wins the 'Coke Chase'.
The band has released individual audio stems from their 2011 album and is hosting a contest for fans, which will result in an exclusive remix album.
WhoSay is an online platform that enables stars to manage their social media presence, posting image and videos.
The Italian fashion label wants clips of people singing, dancing and having fun.
The crowdsourced tips were put to the dramatic tune of O Fortuna.
IBM and USC Annenberg study tweets about MLBs Fall Classic to find out about social media engagement.
Viinyl is a platform, allowing musicians to create an interactive website that promotes a single track - with video, music player, sharing, free downloads and email capture.