fan engagement

Technology Doritos SXSW Concert Will Be Directed By Fans On Twitter

The concert will be dependent on social media activity, with special effects and the encore song chosen online.

Advertising Coca-Cola Has Fans Compete To Pick The Ending Of Their Super Bowl Ad

The drinks brand is putting fans in charge of the campaign narrative by allowing them to decide in real-time who wins the 'Coke Chase'.

Technology Bon Iver Partners With Spotify To Let Fans Remix Raw Tracks

The band has released individual audio stems from their 2011 album and is hosting a contest for fans, which will result in an exclusive remix album.

Advertising The Final Four Duke It Out On Klout [Infographic]

A new graphic charts how the university basketball teams use their online influence for community building and fan engagement.

Technology What If Celebrities Controlled Their Own Internet Personas? [Video]

WhoSay is an online platform that enables stars to manage their social media presence, posting image and videos.

Advertising Dolce & Gabbana Hosts Contest Offering Fans The Chance To Star In A Music Video

The Italian fashion label wants clips of people singing, dancing and having fun.

Technology Calgary Philharmonic Orchestra Sings Fans' Tweets About How To Stay Warm [Video]

The crowdsourced tips were put to the dramatic tune of O Fortuna.

Gaming & Play Students Analyze World Series Fan Sentiment Using Twitter

IBM and USC Annenberg study tweets about MLBs Fall Classic to find out about social media engagement.

Luxury Viinyl.com: Interactive Platform Promotes And Distributes A Single Song

Viinyl is a platform, allowing musicians to create an interactive website that promotes a single track - with video, music player, sharing, free downloads and email capture.