fans

Advertising How IBM Is Making Stadium Events More Interactive

A new app from the company will let fans make coordinated 'card stunt' signs with their phones to spell out a giant message

Automotive Uber's Latest Partnership Serves Soccer Fans On Their Way To Matches

Manchester United fans who take an Uber to a game will receive exclusive content about the team on the way to the stadium

Advertising Maroon 5 Fans Reveal Secrets On Virtual Confession Wall

Fans will submit their darkest secrets to the band's Tumblr page to win concert tickets and their stories will be displayed on a wall in LA

Op-Ed Digital Director: Fandom And Fortune In The Connected Stadium

Kieran Loftus of Puzzle Sport shares how sports brands are designing arenas to enhance the fan experience

Automotive Miami Dolphins And Uber Team Up To Give Fans The Ultimate Tailgate Party

A dedicated drop-off and pick-up zone at the Hard Rock Stadium will give access to an exclusive area of grills, tents and picnic tables

Fitness & Sport Fan Dome Provides The Ultimate Experience For UK Football Fans

A world-first reactive 360-degree audiovisual innovation from Hyundai

Innovation Vibrating Jerseys Introduce a Fourth Dimension of Fandom

Wearable Experiments brings the "future of fandom" with tackles you can feel

Technology Instagram Cooking Show Teaches Culinary Skills In 15 Seconds [Video]

Amsterdam based chef turns to social media to get his quick yet informative videos noticed.

Design IKEA Fans Pay Tribute To The Brand With Custom Made Pieces [Pics]

Scandinavian furniture brand gets its own taste of idol art.

Hotels, Hospitality & Travel Axe Plans To Send 22 Fans To Space

This campaign aims to take the brand "to new heights."

Technology Pro Athletes Can Now Sign Autographs Miles Away

Sports fans can use Egraphs digital tech to easily receive a personalized message from stars.

Design Fans Help Designers Create New Soccer Stadium

The Wolves brand was recently refreshed by creative agency Raw, with new signage and graphics that display quotes from major sport enthusiasts.

Retail Fans Claim Pixels On Guinness's Festival Billboard To Slowly Reveal Performers

The brewing company celebrates its 253rd anniversary with a secret musical event whose date, time and headliners are revealed over time.

Gaming & Play David Beckham Surprises Olympic Fans In adidas Photo Booth [Video]

International sports star makes an unexpected visit to a London shopping mall to promote the sponsor of the 2012 games.