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Brand Activation & Immersion How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Children How Retailers Like American Girl Create Destination Shopping Experiences

Learn how toy brands use technology and immersive attractions to build more entertainment and interaction into the in-store experience