Fashion

Fashion & Apparel Stretch Angels offers streetwear shoppers a highly engaging and photographable experience

Korean streetwear brand Stretch Angels’ flagship marries two playful themes, airports and sports, to offer shoppers a highly engaging and photographable experience. The first level has a colorful airport theme, with a luggage claim centerpiece filled with palm trees, a check-in counter and airplane seats. The store then transitions into a sports theme on the second floor featuring equally striking decorations such as a boxing ring, a faux swimming pool and a gymnastics area covered in red velvet.

Analysis How Stores Like Macy's Drive Physical Sales With Brand Partnerships

From collaborations with fashion apps to curated pop-ups, these brands are stepping up the in-store experience with brand partnerships

Advertising Join PSFK For Our Annual New York Retail Innovation Week Festival In January 2020

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation

Features From Sweetgreen To Lululemon, These Brands Are Making Parental Benefits More Inclusive

Building a better future starts with making it feasible for anyone to care for their children, and companies like Lululemon and Sweetgreen are catching on with parental leave that accommodates all genders

Case Study Selfridges Unveils An In-Store Movie Theater, And Now Shoppers May Never Have To Leave

The iconic department store is encouraging customers to stay a while at its flagship location thanks to the addition of a luxury theater

Brand Activation & Immersion Fitness Names Like Reebok Are Elevating Athleisure Through Fashion Collaborations

Take a look at the brands designing premium athleisure in collaboration with top fashion names to generate excitement and cater to consumers' fitness-focused lifestyles

Consumer Goods From Kohl's To Nike, Apparel Brands Are Making Athleisure More Inclusive

Here's how leading fitness and apparel brands are making the lifestyle trend accessible to everyone, introducing new lines of activewear designed with inclusivity in mind

Fitness & Sport Why Fitness Brands Like Peloton Are Curating Exclusive Fashion Lines

From Soul Cycle's collab with Nordstrom to Equinox's apparel store, fitness names are debuting branded merch to expand their customer engagement

Entertainment Lululemon's Wellness-Focused Podcast Offers Listeners New Perspectives On Healthy Living

'Sweatlife' is the athletic retailer's brand-new podcast, which features interviews with famous guests about self-care and health

Home From Toms To Lowe's, Brands Are Making Deeper Connections Through Social Impact

Consumers want to feel like they have a positive impact on the world and their communities, so these brands are giving back to win them over

Food & Beverage How Nike, Trader Joe's And More Are Using Branded Content To Connect With Consumers

Thanks to the podcast boom and the prevalence of YouTube, brands are taking the opportunity to explore new ways to educate and connect with audiences through media and more

Design Tech X Apparel Is Helping Brands Like Under Armour Personalize The Wearing Experience

With exclusive content and improved athletic tracking, apparel from retailers like Wrangler and Mammut is further immersing consumers in the brand experience

Children Rockets of Awesome Debuts An Immersive, Discovery-Driven Kids Popup In NYC

Moving from online to a physical store, the clothing brand's experimental pop-up is a haven for kids who want something more from shopping

Customer Experience Journey From Pinterest To Amazon, Retailers Are Improving Apparel Shopping Through AI Personalization

Taking data from customers' searches and body types, the following brands and services have incorporated AI into the recommendation process, catering to every apparel shopper both online and off