Fashion

Fashion & Apparel Streamlist connects buyers and sellers in real-time via live-streamed chat

Streamlist is a live-streamed fashion marketplace that allows buyers and sellers to connect in real time. Using the Streamlist app, sellers can launch a livestream video to showcase an item and chat with potential buyers, answering any questions they may have about the item in real time before they make a purchase. Each live-streamed video contains a list of all of the items for sale, so buyers can click on a desired product to purchase instantly.

Advertising Report Launch: PSFK X Complex's "What's Next: Generation Antidentity" Is A Guide To Engagement That Transcends Labels

Moving beyond labels like genre and demographic to engage audiences in an age of ever-evolving identity

Loyalty & Membership This Closet-Sharing App Interviews Potential Members Before Letting Them Join

Tulerie is a P2P apparel-sharing mobile experience that takes building a trustworthy community seriously, FaceTiming with each interested candidate before inviting them to join the eco-minded platform

Brand Activation & Immersion How Brands Can Get In The Game

It's off to the races for 2020. Here's why everyone from retailers to content creators is betting on gaming to innovate their reach—and inspiration for how you can get in the game

Luxury Fashion Brand Ruti Is Building The Hyper-Personalized Store Of The Future

The luxury brand is pioneering the next gen of seamless store experiences by letting consumers opt in to a facial-recognition and data-storing program for hyper-personalized curation

Beauty Fashion retailer Dover Street Market’s first standalone beauty store offers customers non-binary shopping experience

Curated to be a non-binary shopping experience, concept fashion retailer Dover Street Market’s first standalone beauty store, Dover Street Market Parfums, opened in Paris. Socking a mix of both established and emerging brands across perfume, skincare, beauty and hair, the store and its  mix of products are meant to be explored by all shoppers regardless of gender.

Automotive Consumer Expectations For Retail Experiences In 2020 And Beyond

In partnership with Suzy, PSFK research reveals that tomorrow's consumers will expect increasingly personalized and localized offers and experiences that go beyond mere transactions

Design PSFK Retail Conference Preview: Tomorrow's Store Will Sell Feelings, Not Things

Prior to PSFK's Future Of Retail Conference 2020, YourStudio's co-founder and creative director Howard Sullivan explains why the next gen of retail stores will fulfill consumers with service and spirit instead of stuff

Cafe & Restaurant A Decade Of Change: Seven Shifts That Will Continue To Impact The 2020s

Seven shifts tracked by PSFK reports that will continue to drive retail, CX and shopper experience innovation over the next decade.

Brand Activation & Immersion Levi Strauss x Snapchat allow Disney fans to virtually try on a limited-edition Mickey Mouse hat

Clothing retailer Levi Strauss partnered with Snapchat for a limited-edition Mickey Mouse hat virtual try-on to drive sales at Walt Disney World’s Disney Springs shopping complex. Shoppers can activate the augmented reality lens in Snapchat through a designated snapcode that overlays the hat onto a consumer’s selfie. Once tested, the Disney merchandise is available for purchase in the social app.

Gaming & Play Puma designed an AR app experience for store shoppers to unlock content and games

Sportswear brand Puma designed an AR app-based experience for the brand's new line of basketball shoes and the opening of its first North American flagship store in New York City. By using the brand's smartphone app to scan QR codes tagged on the display of the seven new sneakers, shoppers unlock playful content as well as the virtual brand mascot that they can take pictures with.

Customer Experience Journey Join PSFK For Our Annual New York Retail Innovation Week Festival In January 2020

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation

Delivery & Logistics Donald Glover & Adidas Used Airdrop To Surprise Coachella Attendees With Free Sneakers

As detailed in our Future Of Retail 2020 report, randomly selected festival goers were air-dropped a pair of Adidas kicks, granted that they wore them for the rest of the event

Children PSFK Retail Conference Preview: Nike Adventure Club's GM On Using Subscriptions To Solve Consumer Pain Points

Prior to taking the stage at PSFK's Future of Retail 2020 Conference, Dave Cobban speaks about designing a service that adds value to consumers' everyday lives—and solves longstanding pain points within children's apparel retail