fashion / apparel

Brand Activation & Immersion PSFK Research Paper Launch: Leveraging Disruptive Technologies In The CPG Landscape

The world's most innovative brands are creatively employing technologies like AI and facial recognition to drive sales and customer satisfaction along every step of the supply chain

Design The North Face's New Store Brings The Great Outdoors To Manhattan

The brand's new SoHo space continues to evolve the face of brick-and-mortar retail, placing an emphasis on genuine connection and a cohesive design

Beauty Glossier Fans Can Now Wear More Than Just The Brand's Makeup

With a new line of branded merchandise called GlossiWEAR, the beloved DTC beauty brand expands into apparel, including sweatshirts, tees and pool slides

Entertainment Mulberry Celebrates British Heritage With Summer Music Popup Series

The luxury brand's My Local” campaign is a series of free musical performances at popular London pubs featuring local talent and announced through social media drops

Banks, Insurance & Financial Services Sezzle Reworks Shopper Credit & Purchasing

Sezzle's "buy now, pay later" solution promotes financial responsibility among younger consumers, empowering them to meet immediate purchasing needs without using credit.

Fashion & Apparel Macy's 'STORY' Concept Offers A Narrative-Driven Store Experience

The department store is launching a store exhibit that brings the concept of editorial curation to life, featuring a rotating set of merchandise centered around a chosen theme and live events

Analysis Interview: How Social Shopping Platform Countr Is Empowering Fashion-Forward Consumers With Authenticity

Countr is a social media mobile app where consumers can showcase their style, purchase product directly from their feed and make real money for engagement, leveling the influencer playing field

Interview PSFK Retail Conference Preview: How A Women’s Apparel Brand Taps The Power Of Community

Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, LIVELY CEO and founder Michelle Cordeiro Grant explains how the women's apparel company is marshaling the power of community to build a brand that is consumer-centric, data-driven and focused on maintaining a dialogue with its audience

Grocery, Convenience & Supermarket AR Helps Chinese Shoppers Better Understand Foreign Brands (And Where To Find Them)

Coolhobo adds augmented reality to grocery retail, with product information, in-store navigation and access to likeminded shopping communities

Retail Shoppers Can Soon Try Shoes Virtually With AR Foot Recognition

A new feature from Vyking helps online customers envision what a pair of shoes would look like on their own feet

Design Sustainable Fashion Platform Pre-Sells Designer Collections

Nineteenth Amendment lets consumers order indie designs before they are produced, cutting down on unsold stock and fashion industry waste

Fitness & Sport These Shoes Function As Fitness Trackers With Invisible Tech

Wearers can ditch the wristband with affordable connected running sneakers from Chinese tech companies Xiaomi and Amazfit

Luxury How Luxury Brands Are Digitally Elevating Their Experiences

From virtual closet apps to chat platforms that connect clients with stylists, high-end brands and retailers are looking to enhance their services with mobile

Automotive Ford Mobility Service Ensures Patients Never Miss A Doctor's Appointment

GoRide hopes to use a fleet of shared, accessible vans as a service to benefit people's health