fashion / apparel

Fashion & Apparel This Closet-Sharing App Interviews Potential Members Before Letting Them Join

Tulerie is a P2P apparel-sharing mobile experience that takes building a trustworthy community seriously, FaceTiming with each interested candidate before inviting them to join the eco-minded platform

Brand Activation & Immersion PSFK Retail Conference Preview: b8ta On Its Evolution As A RaaS Provider And An Optimistic View For Retail's Future

b8ta's co-founder and president Phillip Raub speaks with PSFK ahead of appearing at our retail conference to discuss the RaaS store and software provider's evolution over the years, touching on its Forum fashion & lifestyle experience, reinvention of Toys"R"Us, and role in a new decade of retail

Automotive Best NYC Holiday Windows Of 2019

PSFK contributor Dave Pinter took to the streets to photograph some of the most colorful and creative displays from top retailers as they took part in the city's whimsical tradition

Analysis A Trend To Watch: Yesterday's Tomorrow

PSFK founder Piers Fawkes looks into the ways retrofuturism is being applied to modern technology, design and innovation

Retail Harvey Nichols stylists offer expertise and style advice to online customers through AskHN

In-store stylists at luxury department store Harvey Nichols are able to offer expertise and style advice, sending photos and videos to online customers from the shop floor via their AskHN platform, which integrates with the store’s website.

Shopper Education & Assistance Burberry R Message provides personalized support that lets VIP clients text store associates

Luxury fashion brand Burberry partnered with technology company Apple on a service that lets store associates text VIP clients directly to provide personalized support.

Home Big Lives partners with NYC real estate developers to create exclusive fashion pop-ups

Experiential retail platform Big Lives partners with NYC real estate developers to stage invite-only fashion pop-ups in high-end properties on the market.

Luxury Selfridges is home to an ever-changing array of in-store pop-ups

London department store Selfridges is home to an ever-changing array of in-store pop-ups, ranging from luxury brands like Fendi and Cartier to celebrity designers like Jaden Smith to the social shopping app Depop. The pop-ups are supported by a host of in-store events. For example, the Cartier pop up in August, 2019, included an Upside Down Photo Booth and a Duality Room, where poets wrote personalized haiku, and a resident DJ.

Features Gen Z And Millennials Are Getting Real. Here's How Brands Are Keeping Up

In a retail landscape saturated with attempts at authenticity, what can set brands apart in the minds of these influential younger consumers? The ability to demonstrate realistic imperfection, be open to discussions of mental health and engage in activism without a veneer of false positivity

Interview Inside The P2P Sharing Platform For Luxury Apparel That Connects Wearers Via Local Dry Cleaners

Wardrobe is a just-launched circular clothing rental platform aiming to take sustainability and affordability to the next level, letting members borrow luxury, designer and vintage fashion from each other’s closets

Beauty JD.ID X-Mart opens cashier-less store that identifies shoppers using facial recognition technology

JD opened a cashierless store in Jakarta, Indonesia, its first outside of China. Items are tracked by RFID, and camera placed throughout the store track shoppers’ movements to generate store heat maps to monitor traffic, product selection and shopper preferences to help optimize inventory and displays. The store sells FMCG and beauty products, along with apparel, so shoppers can try on a pair of jeans and walk out of the store wearing them. Facial recognition technology identifies shoppers as they leave, charging their credit card automatically for any items they take.

Case Study Burberry And Apple Team Up To Offer Tech-Enhanced Customer Service

R Message is a new feature on Burberry's app that allows VIP shoppers to chat directly with store associates, strengthening bonds and sales

Entertainment Gentle Monster features a rotating series of immersive art installations

The flagship store of Korean eyewear brand Gentle Monster features a rotating series of immersive art installations to transport shoppers into a theatrical, sci-fi-inspired world. Past installations include ‘The Salvation Moon,’ a post-apocalyptic world where survivors are praying to a new moon for salvation.

Store Experience & Design Stretch Angels offers streetwear shoppers a highly engaging and photographable experience

Korean streetwear brand Stretch Angels’ flagship marries two playful themes, airports and sports, to offer shoppers a highly engaging and photographable experience. The first level has a colorful airport theme, with a luggage claim centerpiece filled with palm trees, a check-in counter and airplane seats. The store then transitions into a sports theme on the second floor featuring equally striking decorations such as a boxing ring, a faux swimming pool and a gymnastics area covered in red velvet.