fashion / apparel

Beauty Macy's 'STORY' Concept Offers A Narrative-Driven Store Experience

The department store is launching a store exhibit that brings the concept of editorial curation to life, featuring a rotating set of merchandise centered around a chosen theme and live events

Brand Activation & Immersion Interview: How Social Shopping Platform Countr Is Empowering Fashion-Forward Consumers With Authenticity

Countr is a social media mobile app where consumers can showcase their style, purchase product directly from their feed and make real money for engagement, leveling the influencer playing field

Fashion & Apparel PSFK Retail Conference Preview: How A Women’s Apparel Brand Taps The Power Of Community

Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, LIVELY CEO and founder Michelle Cordeiro Grant explains how the women's apparel company is marshaling the power of community to build a brand that is consumer-centric, data-driven and focused on maintaining a dialogue with its audience

Grocery, Convenience & Supermarket AR Helps Chinese Shoppers Better Understand Foreign Brands (And Where To Find Them)

Coolhobo adds augmented reality to grocery retail, with product information, in-store navigation and access to likeminded shopping communities

Retail Shoppers Can Soon Try Shoes Virtually With AR Foot Recognition

A new feature from Vyking helps online customers envision what a pair of shoes would look like on their own feet

Design Sustainable Fashion Platform Pre-Sells Designer Collections

Nineteenth Amendment lets consumers order indie designs before they are produced, cutting down on unsold stock and fashion industry waste

Fitness & Sport These Shoes Function As Fitness Trackers With Invisible Tech

Wearers can ditch the wristband with affordable connected running sneakers from Chinese tech companies Xiaomi and Amazfit

Luxury How Luxury Brands Are Digitally Elevating Their Experiences

From virtual closet apps to chat platforms that connect clients with stylists, high-end brands and retailers are looking to enhance their services with mobile

Automotive Ford Mobility Service Ensures Patients Never Miss A Doctor's Appointment

GoRide hopes to use a fleet of shared, accessible vans as a service to benefit people's health

Cafe & Restaurant Lexus Experience Hub Combines Dining, Retail And Art

The luxury auto brand's new NYC space will serve as a cultural watering hole for creatives while boosting brand image

Technology How Fitness Is Going Digital With Mixed-Reality Workouts

From connected running shoes to virtual classes accessible from the privacy of one's home, the fitness industry is using the latest innovative technologies to enhance people's fitness routines

Hotels, Hospitality & Travel How Brands Add Value To UX Using Location Data

Location-based data helps brands offer more relevant and engaging user experiences for applications in travel and fitness

Entertainment Louis Vuitton DJ Trunk Appeals To Millennial Taste For Home Sound Systems

The luxury brand tricked out a version of its classic luggage with high-end speakers and everything else a DJ needs

Advertising Tea Brand Customizes Packaging For Every Market And Occasion

"I wish you" teas come in packaging with personal messages, tailored for each international market, in a bid to become a go-to gift for customers around the world