fashion & apparel

Brand Activation & Immersion Cartier Pops Up In Singapore With A Record Store And Custom Haikus

The luxury jewelry brand is bringing its Clash de Cartier popup to Singapore, where personal haikus and high-end jewelry go hand-in-hand

Case Study This Circular Fashion Startup Turns Beloved Clothes Into Brand-New Jackets

Dhana's flagship "Memory Jackets" turn old textiles into one-of-a-kind jackets, extending the lifespans of old, well-loved products

Analysis How Retailers Like Nike Use Predictive Merchandising To Keep Up With Customers

By paying attention to trends with by-the-minute accuracy, these clothing brands change out their stock constantly to engage shoppers

Cafe & Restaurant Customers Can Now Order From Brands Like Reebok Through Voice Assistants

With a simple command, customers can now order food, drinks and even clothing from brands that have added support from voice assistants

Automotive PSFK Launches The Seoul Retail Innovation Guide

Retailers in Seoul are employing experiential and interactive elements in their physical stores in order to create next-gen, discovery-driven visits, providing inspiration for brands the world over

Fashion & Apparel How These Digital-Led Stores Are Transforming The Brick-And-Mortar Experience

With the power of touchscreens, these brands are transforming their stores by providing key information while removing unnecessary product from the floor

Features How Retailers Like Walgreens Are Using Tech To Personalize The Store Experience

With features like personal guidance and interactive displays, these brands are changing the way that customers shop and buy products in stores

Retail Foot Locker Opens A Pop-Up Café In Its Los Angeles Flagship

Foot Locker's pop-up Rivals Café pays homage to the food of Los Angeles and Chicago, serving free bites to customers when they make purchases

Innovation How Brands Like Kraft Are Tapping Into Mobile To Drive Engagement And Sales

Harnessing the power of AI on mobile devices, these retailers are changing the way that customers discover and purchase products online

Advertising The Latest Ways Brands Are Using Social Media To Drive Engagement

From Adidas to Lowe's, these brands are using social media in new ways to pull in shoppers and offer value to longtime fans

Design B8ta Introduces An Interactive, Social-Focused Store Design Called Forum

The LA-based Forum store will be the first of its kind for the RaaS provider, and will let fashion & lifestyle-focused partners augment the store for their products

Interview Miista Turned Its Shoes Into Art In A Gallery-Inspired NYC Pop-Up

The London-based shoe brand opened its first U.S. store in the LES, elevating its wares by displaying pairs on pedestals and hosting events

Beauty PSFK Research Paper Launch: Enabling Dynamic In-Store Experiences Through Merchandising

How retailers are rethinking their in-store merchandising strategies to more effectively engage shoppers and drive conversions

Post Purchase Service & Support This On-Demand Tailor Service Is Helping Fashion Brands Enable High-Touch Retail

Hemster is the first service of its kind, offering bespoke tailoring through recognizable brands both in stores and at home