fashion & apparel

Brand Activation & Immersion Why Walmart Is Relaunching A '90s Fashion Brand As Its Private Label

Scoop had its heyday in the '90s, but Walmart is now bringing both the label and its designer back as an online-only, fashion-forward collection

Analysis M.M.LaFleur Opens 'To Go' Concept Store To Better Suit Working Women's Needs

PSFK spoke to the premium women's workwear brand about opening a new, convenience-focused store format, featuring a more traditional grab-and-go retail experience and no need for appointment booking

Consumer Goods The Rotation Is An E-Rental Service Disrupting Men's Streetwear

PSFK interviews Zachary Podbela, the founder of The Rotation, to discuss the future of streetwear retail and the on-demand potential of subscription e-rental

Advertising Fashionistas Will Definitely Want To Grab A Slice Of This Domino's Fashion Collab

In collaboration with streetwear designer Liam Hodges, Domino's is making 'staying in-wear' the next big fashion trend

Case Study This Brand Rented A Bodega For NYFW—Then Extended Its Stay By A Year

Luxury bag brand Gelareh Mizrahi intended to pop up at a Soho convenience store for a week. It ended up signing a lease for a full year

Fashion & Apparel How Gucci, Deloitte And Google Are Taking Early Action On Workplace Inclusivity

From Gucci to Google, companies are leveling the playing field by nurturing young talent from minority communities, providing them with educational opportunities and resources

Food & Beverage PSFK Research Paper Launch: Fostering A Diverse And Inclusive Culture In The Workplace

How companies are championing diversity and inclusivity by rethinking the employee experience

Automotive Hearst Autos Pop-Up Switches Gears For New York Fashion Week

NYFW isn't the likeliest place for an automotive activation, but editorial giant Hearst challenged expectations with a free, one-day pop-up

Loyalty & Membership Burberry And Apple Team Up To Offer Tech-Enhanced Customer Service

R Message is a new feature on Burberry's app that allows VIP shoppers to chat directly with store associates, strengthening bonds and sales

Design Shoppers Can Rent, Restore And Repeat At Coach's NYFW Pop-Up

To celebrate New York Fashion Week, Coach is diving into its archives and inviting visitors to rent and restore select pieces

Fitness & Sport Only Members Can Shop This Exclusive Athletic Apparel Startup

Wone is an invite-only platform that sells leggings and other exclusive apparel to its members, each of which is handpicked by the brand

Features How Brands Like Under Armour Are Creating Next-Gen Wearing Experiences

Emerging from the wellness and fitness boom, performance-enhancing materials from brands like Under Armour are helping athletes optimize their workouts, making wearers sleep better and more

Merchandising & Curation Why Athletic Retailers Like Lululemon Are Investing In Lifestyle Offerings

Wellness and fitness trends are influencing trending athletic names to expand beyond apparel, entering the beauty, events and personal care spaces to build out their brand ecosystems

Entertainment How STIIIZY Is Elevating IRL Cannabis Retail With Art And Apparel

The brand's new flagship location is more than just a dispensary—it's a space designed to stand out from LA's other cannabis stores thanks to Instagram opps, rotating art and wearable merch