fashion & apparel

Fashion & Apparel Storr turns customers into influencers by letting them set up and sell through their own virtual store

Online marketplace Storr allows users to build a virtual store, curate products, and invite friends to shop. After signing up, users create a store by adding products from any brands on the platform. When a product is sold, users will earn a commission, while the brand handles fulfillment.

Brand Activation & Immersion How Brands Are Tapping The Power Of Community Through A New Kind Of Exclusivity

PSFK has spotted a trend bubbling up at the confluence of exclusivity and community, where brands retailers are tapping into the ephemeral and the human with unique networks as a remaining way to differentiate and connect more deeply

Luxury Goodwill and Entrupy weed out counterfeit handbags with AI-enabled authentication

Nonprofit Goodwill uses AI from an authentication service called Entrupy to weed out counterfeit high-end handbags for sale on its ecommerce platform, shopgoodwill.com. Goodwill employees use a modified iPod Touch equipped with a special lens in order to take closeup shots of an item, using an algorithm to analyze attributes like the stitching, lining and logo in order to determine its authenticity.

Merchandising & Curation Dote Shopping Party lets fans shop live with their favorite influencers

Shopping app Dote unveiled a feature that allows influencers to host live-streamed interactive video shopping experiences. During a Shopping Party session, Dote influencers can share live video of themselves while browsing different products on the Dote app and interacting with fans in real time, conducting giveaways and polls. Influencers can shop from all 150 brands on the Dote platform or throw parties exclusively for a single brand through Dote’s ‘Sponsored Party’ program.

Retail Countr lets users showcase and monetize their styles through social feeds

Social commerce platform Countr harnesses the power of authentic unsponsored recommendations through shoppable posts, enabling customers to showcase and monetize their styles, and purchase products directly from their feed.

Shopper Education & Assistance Rebag helps users determine the value of resale handbags with a new index

Luxury resale platform Rebag created an index to appraise the resale value of handbags. The tool, called Clair (for “Comprehensive Luxury Appraisal Index for Resale”), standardizes over 10,000 handbag styles into distinct product codes, taking into account their size, style, designer, condition, and original retail price, in order to provide users with a bag’s current resale value and help them determine whether or not to buy or sell it.

Fashion & Apparel eBay boosts luxury shopper confidence with authentication program

Online marketplace eBay created the eBay Authenticate program to boost shopper confidence when purchasing luxury items, such as watches and handbags. Each item is inspected and verified by an independent expert, who will then list the item with a notation that its authenticity has been verified and ship the item directly to the buyer, with the original seller receiving 80% of the selling price.

Baby Boomers P&G’s Kindra is a skincare and supplement brand specifically for consumers going through menopause

Kindra is a direct-to-consumer skincare brand from CPG conglomerate P&G that offers products designed specifically for women going through menopause. In addition to dietary supplements designed to naturally ameliorate the symptoms of menopause, such as hot flashes and vaginal dryness, Kindra offers a hand & foot cream and a body lotion with soothing ingredients specifically designed to combat drier skin associated with lower estrogen levels.

Beauty OPI’s #ManiUp initiative challenges traditional masculinity by encouraging men to express themselves through nail polish

Nail polish brand OPI encourages men to #ManiUp as part of its “Color Is The Answer” initiative. Challenging men to express themselves through color, OPI collaborated with the Creators Network to create a video series to discuss the societal stereotypes and pressures men face, and reframe today’s definition of masculinity.

Retail H&M’s new platform helps shoppers get crowd-sourced fashion advice

Swedish fast fashion retailer H&M launched a peer-to-peer fashion advice platform that connects shoppers with the community to help answer questions they may have. Users can ask questions such as, “What should I wear on a first date?” directly to the platform. They then receive answers from the community in the form of Instagram-style images or videos that include styling tips and links to purchase the featured products, which are drawn not just from H&M’s brands but other brands as well.

Luxury Tulerie champions exclusivity with an invite-only closet-sharing app for designer pieces

Invitation only closet-sharing platform Tulerie allows users to rent and lend high-end designer pieces to one another through the app. Users looking to use the platform are interviewed on Facetime before being accepted into the network. Once accepted, they get a free membership. Users can list clothes and an algorithm generates how much the item should be rented for. Tulerie provide shipping labels and envelopes for users, but the company also offers a service where it will take of the entire rental process from taking pictures of the items to shipping and cleaning.

Transactions & Payments Wardrobe helps New Yorkers monetize their closet by renting out clothes to peers

Wardrobe is a digital platform that allows users in New York City to monetize the items in their own closets, renting out their clothing to peers. Users upload a photo of themselves wearing the item and set their desired price and rental period. After a Wardrobe stylist has approved the submission, other users can chat with the owner to discuss personal details like fit. Once a rental is booked, the item is exchanged through a ‘Wardrobe Hub,’ a network of 30 dry cleaner locations in New York, who handle fulfillment and returns, ensuring that the item is cleaned after each rental.

Loyalty & Membership This Closet-Sharing App Interviews Potential Members Before Letting Them Join

Tulerie is a P2P apparel-sharing mobile experience that takes building a trustworthy community seriously, FaceTiming with each interested candidate before inviting them to join the eco-minded platform

Gen Z StockX On Democratizing Streetwear And How A Brand's Ability To Listen Will Determine Its Value

StockX editorial director Pete Forester discusses why streetwear is far from dead, and how the resale platform is part of the category's new generation