fashion show

Brand Activation & Immersion H&M Partnered With Tmall To Host See-Now, Buy-Now Fashion Show

Hoping to tap the ecommerce giant's large consumer base, H&M hosted a fashion show in Shanghai to promote its latest line that let viewers purchase the wares immediately

Advertising Vivienne Westwood Forgoes Runway Show, Favoring Digital Alternatives

Citing the environmental costs of runway shows, the British designer instead showcased her new collection in a video released online

Analysis 7 Of The Smartest Brand Activations So Far At NYFW

From subversive cross-market collaborations to one-of-a-kind events, Fashion Week is showing just how creative brands can be

Home Topshop Transmits Runway Looks To Fans Via Sound Bytes

Topshop utilizes mobile app Chirp to share runway looks with fans.

Design Couture Dresses Held Together Using Magnetic Forces [Pics]

Designers Iris van Herpen and Jolan van der Wiel grew the clothing by manipulating a material made from iron filings mixed into resin.

Technology Topshop And Google+ Create Real-Time, Interactive Fashion Show

The brand will use the tech company's platforms to connect with fans through hangouts, runway cameras, and apps to give them a live behind-the-scenes experience.

Luxury Lagerfeld’s Models Walk Down Faux Solar Panelled Runway Studded By Towering Wind Turbines

Chanel's Spring/Summer 2013 fashion show in Paris took style cues from the world of renewable energy.

Design Vodafone Hosts AR Fashion Show Where Models Appear Next To You [Video]

ARworks created a channel in the Junaio app that lets users view models and learn about their outfits.

Retail Banana Republic Hosts Mad Men Fashion Show Up In The Skies

Clothing retailer reveals its latest range 30,000 feet in the sky on a Virgin Atlantic plane.

Advertising Luxury Accessories Take The Stage As Whimsical Toys At LFW

Handbag designer Anya Hindmarch creates a toy factory-inspired display for London Fashion Week.

Luxury Now Boarding: Life-Sized Plane Showcases Chanel's New Line

Karl Lagerfeld puts on a fashion show at the Grand Palais in a custom-built luxury liner.

Advertising The Tommy Hilfiger Pop-Up Shipping Container [Pics]

Building made from recycled shipping containers showcases Hilfiger Denim at Bread & Butter tradeshow.

Design ARTSTHREAD: Colours And Prints At The ArtEZ Graduate Fashion Show

From collections inspired by flags to geometry, stand out pieces from the ArtEZ Institute of the Arts graduate fashion show.

Advertising Burberry's Beijing Runway Show Features Holographic Models [Video]

The life-like holograms multiplied and burst into snowflakes along the catwalk.