Topshop utilizes mobile app Chirp to share runway looks with fans.
Designers Iris van Herpen and Jolan van der Wiel grew the clothing by manipulating a material made from iron filings mixed into resin.
The brand will use the tech company's platforms to connect with fans through hangouts, runway cameras, and apps to give them a live behind-the-scenes experience.
Chanel's Spring/Summer 2013 fashion show in Paris took style cues from the world of renewable energy.
ARworks created a channel in the Junaio app that lets users view models and learn about their outfits.
Clothing retailer reveals its latest range 30,000 feet in the sky on a Virgin Atlantic plane.
Handbag designer Anya Hindmarch creates a toy factory-inspired display for London Fashion Week.
Karl Lagerfeld puts on a fashion show at the Grand Palais in a custom-built luxury liner.
Building made from recycled shipping containers showcases Hilfiger Denim at Bread & Butter tradeshow.
From collections inspired by flags to geometry, stand out pieces from the ArtEZ Institute of the Arts graduate fashion show.
The life-like holograms multiplied and burst into snowflakes along the catwalk.