Hoping to tap the ecommerce giant's large consumer base, H&M hosted a fashion show in Shanghai to promote its latest line that let viewers purchase the wares immediately
Citing the environmental costs of runway shows, the British designer instead showcased her new collection in a video released online
From subversive cross-market collaborations to one-of-a-kind events, Fashion Week is showing just how creative brands can be
Topshop utilizes mobile app Chirp to share runway looks with fans.
Designers Iris van Herpen and Jolan van der Wiel grew the clothing by manipulating a material made from iron filings mixed into resin.
The brand will use the tech company's platforms to connect with fans through hangouts, runway cameras, and apps to give them a live behind-the-scenes experience.
Chanel's Spring/Summer 2013 fashion show in Paris took style cues from the world of renewable energy.
ARworks created a channel in the Junaio app that lets users view models and learn about their outfits.
Clothing retailer reveals its latest range 30,000 feet in the sky on a Virgin Atlantic plane.
Handbag designer Anya Hindmarch creates a toy factory-inspired display for London Fashion Week.
Karl Lagerfeld puts on a fashion show at the Grand Palais in a custom-built luxury liner.
Building made from recycled shipping containers showcases Hilfiger Denim at Bread & Butter tradeshow.
From collections inspired by flags to geometry, stand out pieces from the ArtEZ Institute of the Arts graduate fashion show.
The life-like holograms multiplied and burst into snowflakes along the catwalk.