Fast Fashion

Fashion & Apparel River Island Deploys Machine Learning To Align Stock With Customer Demand

The U.K. fast-fashion brand is partnering with retail tech co Nextail to introduce product inventory software aimed at better predicting what inventory will be in demand, part of its digital overhaul

Merchandising & Curation H&M To Make Sustainable And Customized Clothing More Accessible

The clothing brand is collaborating with a Berlin-based tech startup to implement AI that lets customers co-design their wares online

Brand Activation & Immersion H&M Group Style Platform Offers Community Advice And Shoppable Guides

The fast fashion brand is taking inspiration from conversation happening on its social platforms, launching a shoppable fashion hub focused on swapping style advice between members

Beauty Instagram Shoppers Can Check Out Without Leaving The App

The feature allows Instagrammers to browse and purchase items from inside the app, and includes brands like Nars, H&M, Dior and more

Analysis Retail Trends Playbook Excerpt: How Retailers Like Walmart Empower Employees For Faster Service

Top retailers like H&M, Kohl's and more are marshaling AI-enabled tools that provide in-the-moment access to key data and analytics, streamlining staff communication and optimizing customer service

Children How Brands Like H&M Use Mixed Reality To Enable Multisensory, Immersive Experiences

Innovative retailers are leveraging virtual & augmented reality technology to build interactive engagements that showcase a brand's story from an entertaining perspective

Post Purchase Service & Support Primark Offers Shoppers In-Store Hair Services At Fast-Fashion Prices

Primark is enhancing the apparel shopping experience with value-added hair services like blowouts and braiding

Features Interview: Cuyana Founders On Taking A Fewer, Better Approach To DTC Apparel

The founders of women's premium apparel brand Cuyana explain how they use data to build a brand targeted at what their consumers really want, taking a 'fewer, better' approach to enable luxury apparel at affordable price points

Interview Interview: How The RealReal Leverages Circular Luxury Apparel For A Sustainable Future

Ahead of his appearance at Shoptalk, The RealReal's head of omni-channel, Michael Groffenberger, caught up with PSFK to share his insights on the future of luxury consignment, as well as how consumers are increasingly turning to more sustainable, economic and eco-friendly options

Hotels, Hospitality & Travel H&M Debuts Spring/Summer Collection In An Immersive Desert Event

H&M is premiering its latest studio collection not on the catwalks of Paris, but in the sands of Sedona, taking influencers for a three-day experiential adventure designed to heighten engagement through theatre

Loyalty & Membership H&M London Concept Store Offers Thematic Ambiance And Product Sampling

A concept store in King’s Mall shopping center in Hammersmith, U.K. echoes H&M's promise to offer shoppers a higher quality, curated shopping experience as well as increase sustainability measures

Retail Missguided Mobile Shoppers Can Buy Now And Pay Later

Three of the biggest names in digital payments partnered to maximize the ecomm apparel brand's mobile conversions, allowing customers to receive and try their wares before they buy

Home Voice-Enabled Shopping Guide From H&M Helps Customers Search For Home Decor

With voice-activated shopping becoming more and more popular, H&M is allowing customers to browse and order, all through their speaker

Automotive How Brands Like Merck Use Data To Enable More Efficient Delivery

As detailed in PSFK's Last-Mile Delivery Debrief, top brands are improving their delivery process by streamlining consumer and inventory data collection and analysis