Fast Food

Brand Activation & Immersion McDonald's 'McHive' Is Its Smallest Cafe Dedicated To Supporting The Bees

The chain's smallest-ever restaurant invites bee clientele into its interior, where they can avail themselves of the fully functional hive

Food & Beverage Pizza Hut Customers Can Scan Domino's Ads To Receive Better Offer

The pizza chain is attempting to edge out the market leader, offering U.K. customers the chance to scan Domino's ads with its AR app and access competitive offers

Delivery & Logistics Uber Eats Delivers Food Straight To Toronto Airport Travelers

The app delivery service is partnering with Toronto Pearson to let travelers order food from airport restaurants and have it delivered straight to their gate

Cafe & Restaurant McDonald's High-Design Chicago HQ Translates The Brand For Modern Consumers

The fast-food chain's new home in Chicago's West Loop featuring modern and urban aesthetics is symbolic of the brand's emphasis on quality

Entertainment Coachella Guests Can Skip Concession Lines And Order Via Postmates

Postmates Pickup is helping feed hungry festival goers faster, letting them order from ahead from the app and pick up their food on the fairgrounds when ready

Advertising Burger King Asks Students For April Fools' Prank Fodder

The fast-food chain is crowdsourcing prank ideas for next year's campaign, as well as collecting insights into younger consumers' likes

Merchandising & Curation McDonald's Personalizes Its Drive-Through With Tailored Menu Offerings

The fast-food franchise is implementing menus that adapt in accordance with real-time factors like weather, trending items and customers' orders as they go

Loyalty & Membership Burger King Rewards Customers Who Burn Competitor Ads With Free Whoppers

The 'Burn That Ad' campaign invites customers to scan any media from the fast-food chain's competitors on its AR-enabled app, and then burn it virtually to receive a free whopper

Automotive Wayback Burger Delivery Vehicle Cooks Customers' Food On-Site

The restaurant chain is debuting an electric vehicle and app that combine the convenience of delivery with on-site cooking, aiming to curb common complaints of "soggy fries" or forgotten items

Packaging & Product Engagement KFC Fans Can Contribute And Fund Product Ideas Via Online Innovations Lab

The chain restaurant's Innovations Lab is an Indiegogo crowdsourcing and crowdfunding campaign that helps the brand foster innovation and gauge consumer interest

Analysis Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon

This holiday season, fans of tex-mex chain Taco Bell will be able to purchase branded gift wrap exclusively on Amazon Canada, part of the restaurant's efforts to maintain its reputation for fun and out-of-the-box activations

Gaming & Play Gamers Can Create A Virtual Burger King Whopper To Receive A Free One IRL

Red Dead Redemption players in Sweden can virtually collect all of the ingredients for the fast-food chain's famous burger and register their inventory to receive a free burger

Hotels, Hospitality & Travel Tex-Mex Foodies Can Book Private Parties At Taco Bell

Fans of the Tex-Mex-inspired restaurant can fête their special event with its Party by Taco Bell service, responding to customers' tendency to celebrate occasions from prom to birthdays with visits to the chain

Banks, Insurance & Financial Services Sandwich Chain's Frictionless Payment System Lets Customers Tap And Go

Jimmy John's sandwich shop is letting customers tap their phones or use a mobile wallet to pay, streamlining transactions while also permitting better purchase tracking