Quick-service restaurant chain McDonald’s is using AI to personalize the menus of its drive-thru location. Thanks to its acquisition of AI startup Dynamic Yield, McDonald’s can make hyper-targeted changes to its digital outdoor menu boards at individual locations. Taking into account contextual factors like weather, time of day, traffic and popular items, the menu’s ‘decision technology’ can instantly rearrange the display to highlight specific items that may be most desirable to diners in that moment, as well as suggest items based on their current selections.
The fast-food giant offered free apparel with orders in a special, one-day activation, making it a little easier for happy customers to show off their loyalty
Hoping to serve consumers even faster, the fast-food franchise debuted in London the first of its new restaurant formats serving only take-out and featuring a completely automated front of house
'All That' fans of all ages can pose for pictures and order a Good Burger (complete with secret sauce) at the L.A. pop-up, which celebrates the show's reboot
The brand of 82 years debuted a new location with an upgraded store experience, including customizable options and a revamped menu featuring doughnut ice cream sandwiches
In this episode, PSFK researchers explain the current challenges facing quick-service brands, the changing consumer preferences and the progressive trends leading the way with innovative solutions applicable across categories beyond food
Results gleaned from our PSFK x Suzy 2019 Food Service CX Survey show that consumers do not take their time lightly, with close to 90 percent unwilling to wait more than 10 minutes for food they ordered ahead via app, and the with the ability to order ahead on mobile driving its rampant use
Cheaper food no longer means a sub-par dine-in experience—these three brands are elevating fast dining with great design, exclusive menus and thoughtful choices
From on-demand beachfront delivery to discounted group pooling with strangers, food establishments are redefining delivery means through unique innovations on the traditional restaurant-to-home model
The Bell is the fast-food franchise's biggest brand activation yet, offering California patrons experiences and amenities inspired by its Tex-Mex menu
From menus curated to individuals' dietary needs to offers that adjust in real time to trends and even weather patterns, here's how top food names like Sonic and THE.FIT are using AI to enable tailored food experiences
From frictionless ordering and dynamic menus to optimized delivery, food service operators are leveraging technology to create a more dynamic customer experience
The location takes advantage of ordering and delivery technologies to elevate the guest experience, mixing digital and human assistance like speedy kiosk selection and table service to build McDonald's "Experience of the Future"
Building out its sonic branding while enhancing its store ambiance, the fast food chain is partnering with the popular music discovery service to enable location-specific stations