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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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As the founders of female-focused sex toy company Dame, which was established last June, Alexandra fine is determined to bridge the “pleasure gap” — the fact that men are twice as likely as women to have an orgasm during sex. Only 30 percent of women are able to orgasm from intercourse alone, so stimulating the clitoris during sex becomes paramount to female satisfaction. With dynamic arms that tuck inside the vagina, Eva provides clitoral vibration without needing to be held in place during sex. “When I was doing my research, the thing that would get me really riled up was just the amount of pleasure that women were having from sex versus men,” Fine tells Bustle. “Men, just based on anatomy, tend to determine when it’s over. About 70 percent of women need clitoral stimulation in order to have an orgasm at all.”


Alexi Surtees is passionate about finding human-centered solutions to improve everyday lives, specifically focusing on women’s health. Personal experiences got her interested in what was happening in her body. She is the CEO & Co-Founder of Ovary, a community and data company for women’s health, initially focusing on knowledge gaps in hormonal, menstrual, and contraceptive health. She is on a mission to advance our understanding of our bodies and minds. As a designer and technologist, she is inspired by the human experience and thrives in community. Prior to Ovary, Surtees ran strategic partnerships, user retention, product research, process optimization and culture as Special Projects Manager at Taboola and Director of Accounts & Partnerships at AdsNative. Alexi lives in New York and she is a British, Swiss and American citizen. She attended Dartmouth College, before deciding on a more ‘learn by doing’ approach.

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