Festival

Brand Activation & Immersion Donald Glover & Adidas Use Airdrop To Surprise Coachella Attendees With Free Sneakers

Randomly selected festival goers were air-dropped a pair of Adidas kicks, granted that they wore them for the rest of the event

Entertainment AR-Enabled Bose Sunglasses Offer Coachella Guests Exclusive Content

Festival attendees can pair their Bose Frames with the Coachella app for access to real-time audio notifications and updates about the event

Beauty YSL's Coachella Beauty Pop-Up Is A Gas Station For Cosmetics

The luxury retailer's Coachella activation will feature retro aesthetics, virtual reality, customizable lipstick bullets, expert makeovers and more

Delivery & Logistics Coachella Guests Can Skip Concession Lines And Order Via Postmates

Postmates Pickup is helping feed hungry festival goers faster, letting them order from ahead from the app and pick up their food on the fairgrounds when ready

Events Coachella Attendees Can Shop Their Festival Necessities On Amazon Storefront

The etailer launched a digital storefront designed to function as a one-stop-shop for attendees' festival needs, aligning with younger consumers through occasion-based marketing

Fashion & Apparel How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness

Merchandising & Curation As Its First Beauty Convention, Sephora Hosted A Two-Day House Party

Comprising three floors, 50 brands and myriad instagrammable moments, the festival-style Sephoria event offered beauty fans unique experiential shopping opportunities and activations

Advertising Microbes Help Festival-Goers "Pee Into Power"

Urine is being used to charge digital displays at this year's Glastonbury Festival

Design Drink Straight From Your Backpack At Music Festivals Thanks To This Tetrapack Rucksack

This festival drink solution could replace plastic and paper cups and could even eliminate long bar queues

Advertising Interactive Poster Makes Music From Human Touch

The mobile poster for the London music festival Oto Nové Swiss lets users create their own songs by touching different parts of the design

Retail Download PSFK's Guide For SXSW 2017

PSFK’s Guide to SXSW Interactive helps brands and retailers navigate the most intriguing SXSW events—inspiring your retail, advertising and design work in 2017 and beyond

Smaller American Cities Are Poised For A Second Wave Of Disruption

Why Pittsburgh's resurgence could signify a new creative renaissance in U.S. innovation

Syndicated The $10,000 Stylist Behind Burning Man's New Looks

Burning Man was never meant to be about money, but an influx of wealthy festivalgoers has led its founder to liken some parts of it to a ‘gated community’

Hotels, Hospitality & Travel Airbnb Is Testing Out Its Own Travel Guide

A stand-alone app expands beyond the home-sharing service to include personalized recommendations and tours by hosts