Beauty How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness

Brand Activation & Immersion As Its First Beauty Convention, Sephora Hosted A Two-Day House Party

Comprising three floors, 50 brands and myriad instagrammable moments, the festival-style Sephoria event offered beauty fans unique experiential shopping opportunities and activations

Advertising Microbes Help Festival-Goers "Pee Into Power"

Urine is being used to charge digital displays at this year's Glastonbury Festival

Design Drink Straight From Your Backpack At Music Festivals Thanks To This Tetrapack Rucksack

This festival drink solution could replace plastic and paper cups and could even eliminate long bar queues

Entertainment Interactive Poster Makes Music From Human Touch

The mobile poster for the London music festival Oto Nové Swiss lets users create their own songs by touching different parts of the design

Retail Download PSFK's Guide For SXSW 2017

PSFK’s Guide to SXSW Interactive helps brands and retailers navigate the most intriguing SXSW events—inspiring your retail, advertising and design work in 2017 and beyond

Smaller American Cities Are Poised For A Second Wave Of Disruption

Why Pittsburgh's resurgence could signify a new creative renaissance in U.S. innovation

Syndicated The $10,000 Stylist Behind Burning Man's New Looks

Burning Man was never meant to be about money, but an influx of wealthy festivalgoers has led its founder to liken some parts of it to a ‘gated community’

Hotels, Hospitality & Travel Airbnb Is Testing Out Its Own Travel Guide

A stand-alone app expands beyond the home-sharing service to include personalized recommendations and tours by hosts

Advertising Skincare Brand Creates A Hidden Retreat At A Music Festival

The space presented by Aesop offers attendees a calming place to recharge and explore products

Technology How Technology Opens New Possibilities For Musical Experiences

This festival shifts how we explore the intersection of music and technology

Design Compostable, Single-Use Festival Tents Made from Biodegradable Materials

Two-person waterproof tent means less mess after hectic summer festivals

Advertising Art Festival Utilizes Rain-Activated Ads from Seattle Precipitation

Bumbleshoot event messages are invisible on a dry day, but become bold block letters when hit with rain

Home How Berlin Is Revealing The Darker Side Of The Digital World

The Transmediale festival that highlights art, technology and digital culture, embarked on a critical examination of the Internet.