fiction

Shopper Marketing & Promotion New York Public Library Instagram Followers Can Read Classic Literature On Its Stories

Insta Novels is the institution's reimagining of Instagram Stories to provide a new platform for iconic reading like Alice's Adventures in Wonderland, creating a digital bookshelf for today's readers

Advertising Netflix Complements Streaming Content With A Comic Book Release

The ever-popular streaming service is moving beyond its core product by expanding into the world of publishing after purchasing Mark Millar's comic book company

Delivery & Logistics 20th Century Fox Set To Launch A 'Choose Your Own Adventure' Film

Immersing audiences in the storytelling process might be the next wave of content creation

Gaming & Play Old Spice Creates A Playable Character Class For Dungeons & Dragons

Old Spice taps into a game-loving audience by creating a functional (and funny) new character for D&D

Advertising Romance Novels Get A Modern Makeover

Mills & Boon, the U.K. counterpart to Harlequin romance novels, refreshed its cover art to appeal to a younger audience

Entertainment 4 Entertainment Ideas Engaging Fans Far From The Screen

PSFK rounds up a few of the newest products and innovative advertising from the entertainment industry this month

Entertainment Netflix Planted A Fake Biotech Booth At CES To Promote A New Sci-Fi Show

The Psychasec stall features 'lab-grown bodies' from the upcoming sci-fi series Altered Carbon

Design The Harry Potter Universe Is Coming To Life In AR

Niantic officially announces they will start developing an augmented reality game centered around the Harry Potter universe

Advertising 4 Projects Bringing Entertainment Across Platforms

PSFK takes a look at some recent ways the entertainment industry has expanded its reach, from Stranger Things design to Harry Potter gaming

Cafe & Restaurant Book Worms Can Now Experience Running A Scottish Bookshop

The bookshop listed on Airbnb lets renters become the shopkeeper for $49 a night

Advertising Netflix Publishes Comic Books To Test New Show Ideas

The first franchise has been revealed by Mark Millar following Netflix's acquisition of his publishing company

Delivery & Logistics Audible's Machine Learning Lets Romance Novel Fans 'Skip To The Good Parts'

The Audible Romance Package is using new technology to give fans what they want

Entertainment Alternate Reality Game Immerses Players In Conspiracies For Over A Year

The Lust Experience is an immersive theater project in which participants are involved in a months-long game of conspiracy and paranoia

Packaging & Product Engagement This Upcoming HBO Mini-Series Can Be Explored With An Interactive App

A new show from Steven Soderbergh introduces an iOS app that allows viewers to explore the perspective of each character from the HBO drama