Merchandising & Curation Budweiser's Special Red Cups Light Up When World Cup Fans Cheer

The beer brand is bringing the spirit of the 2018 FIFA World Cup to its interactive glassware, which glows red when users chant or clap, and functions as a key promotion for the long-time World Cup partner

Banks, Insurance & Financial Services Online Bracket Lets People Earn Cryptocurrency By Picking World Cup Teams

Cryptocup is an open online bracket that lets entrants earn Ethereum by predicting the outcome of soccer matches

Delivery & Logistics 2022 FIFA World Cup To Be Held In Stadium Made of Shipping Containers

Qatar will construct a demountable football stadium made of modular building blocks to lessen the carbon footprint from construction and allow the stadium to be used for sporting and non-sporting events when needed

Advertising Why Coca-Cola Sponsored A Digital-Only Soccer Player

This new deal may open new opportunities for advertisers

Fitness & Sport FIFA Is Experimenting With Ways To Bring Soccer Into The Modern Age

International soccer (or football) is starting to follow other sports leagues already utilizing important technology

Design Nike Debuts 3D Printed Duffel Bag For The World Cup

The sports brand created a more sustainable item in honor of this years FIFA event.

Gaming & Play Budweiser Brands An Entire Hotel For Its World Cup Campaign

The beer company has taken over a five-star location in Rio de Janeiro where it will hold special events.

Design World Cup 2014 Stadium Seats WIll Be Made Of Coke Bottles

Coca-Cola has launched a recycling campaign to collect bottles to be used in the seat linings for the football event in Brazil.

What Is Fifa And Did Qatar Pay A Bribe To Host 2022 World Cup? [Headlines]

Why is there so much news about the soccer sports body and how does it connect with a small country in the Middle East?

Home Monocolumn: Africa’s World Cup Winners And Losers

This was supposed to be Africa’s World Cup. Held on the continent for the first time in the tournament’s 80-year history, the organisers claimed it would “celebrate Africa’s humanity”.

Technology The World Cup of Robots: Bend It Like R2D2

On June 19th, devices from world-renowned universities will compete in Singapore for RoboCup 2010.

Advertising (Pic) Nike's Hanging Sculpture Is Made Of 3,000 Footballs

Another spectacular creation to celebrate the World Cup.

Luxury FIFA Cracking Down On Ambush Marketing During World Cup

The FIFA World Cup is experiencing several clever marketing ploys by unofficial brands.

Innovation Monocolumn: The Horns And The Dilemma

Football is uniquely dependent on its fans. Without the soundtrack of groans and cheers, events on the pitch would assume a quality of supreme existential futility. Viewers of the 2010 World Cup have been denied these pleasures by the