Food & Beverage Beer Drinkers Can Use Brew To Develop Their Own Kodak Photos

Kodak and Delaware-based brewery Dogfish Head collaborated on a beer with a pH capable of developing Kodak Super 8 film, dubbing the brew "analog beer for a digital age"

Brand Activation & Immersion Mini-Series Directed By Spike Lee Explores The Lives Of Uber Drivers

Amid a revamp of its company culture, the ridesharing platform partners with the activist director to show users how Uber celebrates the diversity of its drivers, helping reinforce a positive brand image and connecting with consumers through artistic and emotional appeals

Advertising Bio-Triggered Ad Campaign Is Activated By The Viewer's Heartbeat

After debuting at the Tribeca Film Festival, the movie Corazon created a billboard that seeks to engage viewers while raising awareness for organ donation

Entertainment AR Turns 7-Elevens Into Movie-Promoting Gamezones

An engaging form of advertisement promotes the second installment of the popular Deadpool franchise - and gets people into stores

Design Netflix Is Personalizing Graphic Design To Individual Viewers

Netflix announced how their algorithm changes artwork based on a viewer's preferences from the past

Delivery & Logistics Looking To 2018, Can Netflix Conquer Cinema?

As the global streaming giant bypasses the multiplexes with 80 new films of its own in 2018, the way we watch movies is changing—and Hollywood isn’t happy

Advertising Amazon Is Bringing The Sundance Film Festival To Prime Viewers

15 films are currently streaming, including Manifesto starring Cate Blanchett

Entertainment Star Wars Launches Augmented Reality Scavenger Hunt To Promote New Film

LucasFilm to launch a new AR game that encourages fans to seek out merchandise for special codes

Advertising Interactive Billboards React To Real Time Traffic With Emojis

A new marketing campaign for the popular children's film has billboards in select cities that react to the environment

Technology Warner Bros And Intel Give The Film ‘Dunkirk’ A VR Treatment

Christopher Nolan’s newest blockbuster receives a VR tie-in to further put the audience in the experience of the film

Advertising PurpleList Podcast Episode 13: How Morgan Spurlock Turned The Ad World Upside Down

PSFK founder Piers Fawkes sat down with Morgan Spurlock to get his exclusive behind-the-scenes anecdotes from his groundbreaking documentaries

Entertainment PurpleList Podcast Episode 8: How Morgan Spurlock Tells Stories With Just The Right Amount Of Crazy

At PSFK 2017, Morgan Spurlock describes the road to produce what turned out to be the most sponsored movie ever

Advertising Kodak's Magazine Targets Those Who Love Art, Film And Analog Culture

Kodachrome features stories and conversations from around the globe

Design Tribeca Film Festival's Transmedia VR Experience Puts Women Of Color At The Center

The festival showcased a 360 film that navigates themes of feminism and diversity through a new medium