Mastercard designed a signature sound that plays when customers use its services across various platforms, further defining its digital identity and joining the growing sonic space as voice technology continues to expand

In this sponsored interview from PSFK's Future of Retail 2019 conference, Mastercard's EVP of North America Marketing & Communications, Cheryl Guerin, explains the value of technology to developing a phygital retail experience, as well as why the brand is dropping the name from its logo to let the symbol speak for itself

A U.K. bank is helping customers better organize their transaction records while reducing environmental waste and toxins with digital loyalty cards instead of paper receipts

Visitors to the retailer's popup can shop a virtual rendering of one of its IRL stores, browsing and buying through a 3D simulator and receiving a one-time perk of $30 in credit for a $200 purchase made with MasterCard

The financial institution's Control Tower system allows clients to better view and comprehend their financial footprint and use important functions to manage their funds right away

USAA is helping members save time, money and stress by building an augmented reality-based app that lets customers scan cars to find relevant information like price, insurance and similar alternatives

The financial brand is partnering with the creative inspiration platform to design personalized idea boards for home projects that allow clients to apply for a loan directly

The bank is looking for new ways to incentivize customers to improve their financial health, as well as differentiate itself in a competitive market, offering rewards like mortgage reductions

Visa Canada partnered with Finn AI to introduce mobile banking features that let users contact support 24/7 and even cancel lost cards via chat

Schiphol airport has installed a cryptocurrency station in the hopes of making currency exchange more convenient for international travelers

American Express delivered its message of exclusivity by screening a short film for its premium clients and subsequently wiping out the only copy of it

Alexa owners can tell the voice assistant to donate to any of 48 supported non-profits, and it will use their preferred payment method via Amazon Pay

American Express is working with ocean conservation organization Parley to align with customer values around pollution and tourism

The payment platform's first experiential activation is meant to manifest its cash back rewards program in a not-so-abstract manner