financial services

Banks, Insurance & Financial Services Mastercard Launches Sonic Identity To Immerse Consumers In Its Brand

Mastercard designed a signature sound that plays when customers use its services across various platforms, further defining its digital identity and joining the growing sonic space as voice technology continues to expand

Loyalty & Membership Interview: Mastercard EVP of North America Marketing & Communications On Retail's Phygital Future

In this sponsored interview from PSFK's Future of Retail 2019 conference, Mastercard's EVP of North America Marketing & Communications, Cheryl Guerin, explains the value of technology to developing a phygital retail experience, as well as why the brand is dropping the name from its logo to let the symbol speak for itself

Retail Digital Bank Partners With Fintech Startup To Eliminate Paper Receipts

A U.K. bank is helping customers better organize their transaction records while reducing environmental waste and toxins with digital loyalty cards instead of paper receipts

Brand Activation & Immersion Visitors To Fred Segal's 29 Rooms Popup Can Shop Its Online Store IRL

Visitors to the retailer's popup can shop a virtual rendering of one of its IRL stores, browsing and buying through a 3D simulator and receiving a one-time perk of $30 in credit for a $200 purchase made with MasterCard

Shopper Education & Assistance Wells Fargo's Digital Experience Allows Clients On-Demand Financial Management

The financial institution's Control Tower system allows clients to better view and comprehend their financial footprint and use important functions to manage their funds right away

Automotive Financial Services Group Marshals AR To Help Members Choose A Car

USAA is helping members save time, money and stress by building an augmented reality-based app that lets customers scan cars to find relevant information like price, insurance and similar alternatives

Home Chase Bank Uses Pinterest Boards To Attract Home Loan Customers

The financial brand is partnering with the creative inspiration platform to design personalized idea boards for home projects that allow clients to apply for a loan directly

Transactions & Payments Chase Will Gamify Banking To Encourage Customers To Improve Their Credit

The bank is looking for new ways to incentivize customers to improve their financial health, as well as differentiate itself in a competitive market, offering rewards like mortgage reductions

Post Purchase Service & Support Visa Makes Travel Banking And Card Canceling Easier With Chatbots

Visa Canada partnered with Finn AI to introduce mobile banking features that let users contact support 24/7 and even cancel lost cards via chat

Transactions & Payments Amsterdam Airport's Bitcoin ATM Allows Travelers To Exchange Euros For Crypto

Schiphol airport has installed a cryptocurrency station in the hopes of making currency exchange more convenient for international travelers

Advertising Amex Made (And Destroyed) An Exclusive Movie For Platinum Cardholders

American Express delivered its message of exclusivity by screening a short film for its premium clients and subsequently wiping out the only copy of it

Transactions & Payments Amazon Customers Can Ask Alexa To Donate To Charity

Alexa owners can tell the voice assistant to donate to any of 48 supported non-profits, and it will use their preferred payment method via Amazon Pay

Banks, Insurance & Financial Services American Express Card Will Be Made From Upcycled Ocean Plastic

American Express is working with ocean conservation organization Parley to align with customer values around pollution and tourism

Advertising PayPal's Pop-Up Exhibit Was Built Using Customer Feedback

The payment platform's first experiential activation is meant to manifest its cash back rewards program in a not-so-abstract manner