A financial advantage for smaller or online-only retailers like Ministry of Supply, the heat-activated technology from MIT allows the brand to cut just one garment size that can be adjusted on demand for individual wearers, enabling next-gen mass customization
The initiative aims to streamline the online shopping process by putting dressing rooms in the post office and letting consumers immediately return if unsatisfied
Using a motion-tracking sports bra and an in-store treadmill, Lululemon is helping customers personalize their apparel and optimize their workout
The fashion design school FIT and publication Complex are teaming up to create a sneaker-focused fashion design course
ZOZOSUIT is a fitting room concept that uses a body suit to take exact measurements for personalized clothing
Unspun pop-ups flip the fashion retail model by creating a bespoke pair of pants for each person using a 3D imaging process
In PSFK’s Fashion Debrief, we spoke to Sefleuria’s founder and data scientist Jessica Graves about how the future of fashion is not going to be a human or AI situation, but rather an and
PSFK attended an event co-hosted by NFL and FIT, celebrating design creations by several students
PSFK spoke to the President of the major retailer about its implementation of True Fit sizing technology and the challenges for shoppers along the e-commerce purchase path.
PSFK spoke with the founders of UpCload, a startup that measures people via webcam and then gives fit predictions to improve their online shopping experience.
Researchers at the US University of Notre Dame have developed a recovery platform for stroke patients using the Nintendo Wii called WeHab.
PSFK sits down with iconic designer Norma Kamali to talk creative inspiration, fashion, and making 3D films.