fit

Fashion & Apparel DTC Retailer Tailors Sweater To Customers' Shape On The Spot

A financial advantage for smaller or online-only retailers like Ministry of Supply, the heat-activated technology from MIT allows the brand to cut just one garment size that can be adjusted on demand for individual wearers, enabling next-gen mass customization

Delivery & Logistics DHL Wants To Let Online Shoppers Try On Their Clothes At The Post Office

The initiative aims to streamline the online shopping process by putting dressing rooms in the post office and letting consumers immediately return if unsatisfied

Fitness & Sport Lululemon Helps Customers Find The Perfect Sports Bra With 3D Technology

Using a motion-tracking sports bra and an in-store treadmill, Lululemon is helping customers personalize their apparel and optimize their workout

Design This Online Design Course Lets People Create Their Own Sneakers

The fashion design school FIT and publication Complex are teaming up to create a sneaker-focused fashion design course

Retail Futuristic 'Fitting Room' Captures 15,000 Measurements To Create Perfect Bespoke Clothing

ZOZOSUIT is a fitting room concept that uses a body suit to take exact measurements for personalized clothing

Technology This Store Is Trying To Give Shoppers A New Way To Buy Jeans

Unspun pop-ups flip the fashion retail model by creating a bespoke pair of pants for each person using a 3D imaging process

Design PurpleList Podcast Episode 19: Sustainable Fashion? Designers And AI Joining Forces

In PSFK’s Fashion Debrief, we spoke to Sefleuria’s founder and data scientist Jessica Graves about how the future of fashion is not going to be a human or AI situation, but rather an and

Fashion & Apparel The NFL Is Tapping Into Creative Talent Of Young Designers

PSFK attended an event co-hosted by NFL and FIT, celebrating design creations by several students

Advertising Macy's Algorithm Helps Shoppers Find The Brand That Will Fit Them Best

PSFK spoke to the President of the major retailer about its implementation of True Fit sizing technology and the challenges for shoppers along the e-commerce purchase path.

Work Webcam Enabled Algorithm Ensures Shoppers Find The Right Fit Online

PSFK spoke with the founders of UpCload, a startup that measures people via webcam and then gives fit predictions to improve their online shopping experience.

Gaming & Play Stroke Victims Learn Steps To Recovery Using Wii Game [Future Of Gaming]

Researchers at the US University of Notre Dame have developed a recovery platform for stroke patients using the Nintendo Wii called WeHab.

Home PSFK Q & A: Legendary Designer Norma Kamali Talks Inspiration And Innovation

PSFK sits down with iconic designer Norma Kamali to talk creative inspiration, fashion, and making 3D films.