fitness / sport

Fitness & Sport Healthy Grocer Caters To Wellness Consumer Demand For Health At Convenience

Health-focused grocer Hy-Vee is expanding its HealthMarket concept, including its partnership with Orangetheory Fitness, in two new locations that simultaneously highlight perishables and healthy frozen meals

Delivery & Logistics World Cup VR Suites Mimic The Experience Of Private Box Seats

Fox Sports is making virtual reality a priority during the 2018 World Cup, giving enthusiasts greater control over gameplay angles and highlights

Retail AI Assistants Merge Alibaba's Offline-Online Pursuits In Sporting Goods Megastore

In partnership with Intersport, the retail space will use smart mirrors and virtual shopping carts for a seamless shopping experience

Advertising Betting Company's Ads Let Viewers Communicate With Sweden's World Cup Coach

Sweden's head soccer coach Janne Andersson is about to start receiving tips and opinions from fans on the team's strategy during his daily walk to work

Hotels, Hospitality & Travel Westin Hotels To Offer Guests A Curated Fitness Program

The hospitality chain teamed up with online retailer goop to create special workout sessions that include Q&As with fitness gurus like Tracy Anderson, satisfying the customer need to stay in shape while on the go and offering them a unique opportunity

Entertainment Gig Stream Platform Expands Its Offering With Video Content For Underground Film

Self-titled "the Netflix of the underground," the new service from Boiler Room will be curated by creative industry leaders like Elijah Wood, and aims to give more marginalized filmmakers a chance to speak

Fashion & Apparel DIY Smart Jewelry Kit Allows Designers To Experiment With Fashion Tech

Totwoo and Anina Net partnered on a kit that gives designers the components to create their own LED jewelry pieces at affordable prices, breaking down a barrier to entry

Home Google Created An AI-Powered Mini Golf Course To Promote Its Home Speakers

Google's mini golf pop-up lets players interact with its voice assistant, enhancing the put-put experience while demonstrating the tech giant's connected-home prowess

Banks, Insurance & Financial Services Online Bracket Lets People Earn Cryptocurrency By Picking World Cup Teams

Cryptocup is an open online bracket that lets entrants earn Ethereum by predicting the outcome of soccer matches

Loyalty & Membership Interview: This Blockchain-Based Platform Lets Consumers Take Control Of Their Data

CEO of SHOP John Wantz explains how his company is empowering everyday shoppers by letting them monetize their data while also helping brands foster direct relationships with customers

Technology Time Magazine Created A Floating Cover Composed Of 958 Drones

For its most recent issue, the magazine steered clear of traditional paper stock and glossy photo sets, instead using Intel tech to feature a story about UAVs with a hovering array of light-show UAVs, shot by UAVs

Millennials Urban Outfitters' Installment Plan Lets Customers Buy Now, Pay Later

Online shoppers are able to pay off purchases in four interest-free installments with Afterpay, a transaction form that appeals to the clothing retailer's young, e-commerce-friendly millennial demographic

Entertainment NBA Gives Fans More Access To Their Favorite Teams Through AR App

360 Portals gives viewers a virtual experience on the court during this year's NBA Finals, allowing them to join team huddles and more

Store Experience & Design FILA Puts 47-Artist Collaboration At Center Of Reintroductory Pop-Up Shop

The NYC activation marked the brand's first retail experience in the city in nearly 10 years, using the draw of limited edition sneakers to regain its footing in a competitive market