Sport & Fitness

Analysis Outdoor Voices, Vyking And More Bring Their Brand To Life Through AR-Enabled Experiences

From encouraging customer confidence through virtual try-ons to gamifying the path to purchase on real life hiking trails, innovative retailers are building convenient and delightful shopping journeys

Design So What's With All The Big Logos?

The PSFK team spoke to fashion's expert and educator Simon Collins of WeDesign for some feedback on the apparent and un-ironic return of big branding

Fashion & Apparel Interview: How A Peer-To-Peer Mobile Marketplace Lets Anyone Open A Virtual Store

Aiming to democratize retailing, Storr is an online marketplace where anyone can build their own outlet, encouraging friends and followers to shop their curated wares from startup and big-name brands instead of going to Amazon

Beauty Report Launch: Check Out PSFK’s Shopper Data Debrief

Our latest report shows how retailers can leverage in-store analytics to create a mutually beneficial exchange with consumers

Fitness & Sport Healthy Grocer Caters To Wellness Consumer Demand For Health At Convenience

Health-focused grocer Hy-Vee is expanding its HealthMarket concept, including its partnership with Orangetheory Fitness, in two new locations that simultaneously highlight perishables and healthy frozen meals

Loyalty & Membership Learn How To Cultivate Consumer Loyalty Across 5 Key Industries

From fostering authenticity to providing convenience, here are the key steps to take for brands looking to sustain long-term engagement from their customers, detailed in PSFK's recently launched CX Playbook

Delivery & Logistics World Cup VR Suites Mimic The Experience Of Private Box Seats

Fox Sports is making virtual reality a priority during the 2018 World Cup, giving enthusiasts greater control over gameplay angles and highlights

Retail AI Assistants Merge Alibaba's Offline-Online Pursuits In Sporting Goods Megastore

In partnership with Intersport, the retail space will use smart mirrors and virtual shopping carts for a seamless shopping experience

Advertising Betting Company's Ads Let Viewers Communicate With Sweden's World Cup Coach

Sweden's head soccer coach Janne Andersson is about to start receiving tips and opinions from fans on the team's strategy during his daily walk to work

Hotels, Hospitality & Travel Westin Hotels To Offer Guests A Curated Fitness Program

The hospitality chain teamed up with online retailer goop to create special workout sessions that include Q&As with fitness gurus like Tracy Anderson, satisfying the customer need to stay in shape while on the go and offering them a unique opportunity

Entertainment Gig Stream Platform Expands Its Offering With Video Content For Underground Film

Self-titled "the Netflix of the underground," the new service from Boiler Room will be curated by creative industry leaders like Elijah Wood, and aims to give more marginalized filmmakers a chance to speak

Fashion & Apparel DIY Smart Jewelry Kit Allows Designers To Experiment With Fashion Tech

Totwoo and Anina Net partnered on a kit that gives designers the components to create their own LED jewelry pieces at affordable prices, breaking down a barrier to entry

Home Google Created An AI-Powered Mini Golf Course To Promote Its Home Speakers

Google's mini golf pop-up lets players interact with its voice assistant, enhancing the put-put experience while demonstrating the tech giant's connected-home prowess

Banks, Insurance & Financial Services Online Bracket Lets People Earn Cryptocurrency By Picking World Cup Teams

Cryptocup is an open online bracket that lets entrants earn Ethereum by predicting the outcome of soccer matches

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