Sport & Fitness

Brand Activation & Immersion NYRIW Panel Preview: What Brands Looking To Build Their First Store Need To Know

Ahead of PSFK's "Building Real-World Retail In The Digital Age" panel during the upcoming New York Retail Innovation Week, featured panelists weigh in on the challenges and opportunities facing brick-and-mortar retailers today, as well as the keys to a successful store experience

Analysis Fitness Names Like Reebok Are Elevating Athleisure Through Fashion Collaborations

Take a look at the brands designing premium athleisure in collaboration with top fashion names to generate excitement and cater to consumers' fitness-focused lifestyles

Consumer Goods Why Fitness Brands Like Peloton Are Curating Exclusive Fashion Lines

From Soul Cycle's collab with Nordstrom to Equinox's apparel store, fitness names are debuting branded merch to expand their customer engagement

Entertainment Lululemon's Wellness-Focused Podcast Offers Listeners New Perspectives On Healthy Living

'Sweatlife' is the athletic retailer's brand-new podcast, which features interviews with famous guests about self-care and health

Design Tech X Apparel Is Helping Brands Like Under Armour Personalize The Wearing Experience

With exclusive content and improved athletic tracking, apparel from retailers like Wrangler and Mammut is further immersing consumers in the brand experience

Fashion & Apparel How Brands Like Levi's Are Elevating The Online Customization Game

Custom clothing has never been quite so easy, thanks to services and technology that allow online shoppers to create their own unique pieces with just a few clicks

Cafe & Restaurant Cha Cha Matcha On Building A Cafe Brand Around Collaboration And Community

PSFK speaks to the founders of the Cha Cha Matcha franchise about building a next-gen cafe and brand experience that focuses on peer-to-peer connection, digital detox, cross-industry collaboration and sustainability

Retail Hudson Yards' Snark Park Art Exhibition Offers Rotating Immersive Experiences

The space, which brings an art installation to the heart of New York's newest shopping mall, is designed to be an Instagrammable destination that also features a gift shop and snack bar

Fitness & Sport Expert Insight: Building A Loyal Community Around A Brand's Values

PSFK sits down with Matt Blonder of Reebok to discover how the fitness brand is fostering connections among its most loyal fans through its Unlocked program, integrating into consumers' everyday lifestyles

Case Study Lululemon's Experiential Chicago Store Is A One-Stop Wellness Oasis

Jumping on the trends of wellness and immersive retail, the athletic brand opened a massive store in the Windy City with an in-house cafe and a dedicated workout floor for yoga and mediation

Beauty Outdoor Voices, Vyking And More Bring Their Brand To Life Through AR-Enabled Experiences

From encouraging customer confidence through virtual try-ons to gamifying the path to purchase on real life hiking trails, innovative retailers are building convenient and delightful shopping journeys

Features So What's With All The Big Logos?

The PSFK team spoke to fashion's expert and educator Simon Collins of WeDesign for some feedback on the apparent and un-ironic return of big branding

Interview Interview: How A Peer-To-Peer Mobile Marketplace Lets Anyone Open A Virtual Store

Aiming to democratize retailing, Storr is an online marketplace where anyone can build their own outlet, encouraging friends and followers to shop their curated wares from startup and big-name brands instead of going to Amazon

Food & Beverage Report Launch: Check Out PSFK’s Shopper Data Debrief

Our latest report shows how retailers can leverage in-store analytics to create a mutually beneficial exchange with consumers