fitness & sport

Fitness & Sport Op-Ed: Why Cannabis/CBD Is One Of The Fastest Growing Categories Of Our Lifetime

Jeffrey Hill, CEO of Hill-3 Investments, explains the enormous potential within the cannabis and CBD space, and how increasing understanding of its use across health and fitness industries combined with its financial impact at state and federals is driving its meteoric growth

Brand Activation & Immersion PSFK's Guide To New York Retail Innovation Week

Come meet pioneering retail minds from Target, Hershey's, Eileen Fisher and more in NYC from Jan 13-19

Health NYRIW Preview: How Roam Fitness Meets Travelers At The Juncture Of Wellness And Convenience

Ahead of an NYRIW panel on New Destinations for Airport Retail, PSFK spoke to ROAM Fitness founder and CMO Cynthia Sandall to learn about how the brand is meeting consumers at the junction of their interest in wellness and their on-the-go lifestyles, enabling fitness maintenance at convenience

Delivery & Logistics NYRIW Preview: How High-End Bicycle Rental Roula Serves The Traveling Cyclist

Ahead of Roula's site tour during New York Retail Innovation Week, CEO Mark Voysey explains how he built a premium bicycle brand around consumer demand for on-the-go fitness, helping provide ultimate efficiency for the traveling cyclist

Fashion & Apparel Nike's Flagship Phygital Store Offers Shoppers Data-Driven, App-Integrated, Customizable Experience

Nike's House of Innovation 000 flagship in New York City takes its digitally-connected Melrose, CA location to the next level, offering visitors a Sneaker Bar, a Speed Shop stocked according to local likes, scannable mannequins, Nike App integration and more

Loyalty & Membership Retail Leaders From Nike, Nordstrom And More On Building Responsive Brands

PSFK collected quotes from top-level executives on how to drive brand success by maintaining a continuous dialogue with consumers and responding in accordance with their desires

Beauty Goop's Permanent New York Store Offers Shoppers Wellness Events And Google Products

After the digital-first brand's success with its permanent Brentwood, CA location as well as with its pop-up shops, Goop is debuting a NoHo store November 1 that will feature inventory and events tailored for New York, including a Google collab

Retail Nike's First 'House Of Innovation' Offers Shoppers State-Of-The-Art Experience

Inspired by the fluidity of sport, Nike's Shanghai location is part of its plan for the future of retail, using transformative displays and interactive journeys to make art installations, personalization touchpoints and more part of the in-store experience

Food & Beverage How Brands Like Mini Cooper And WeWork Are Elevating The Co-Working Space

Companies are looking for ways to not only create convenient coworking spaces, but also provide members with additional amenities and services that cater to their interests, offering art exhibits, full-service restaurants, fitness studios, wellness programs and more

Packaging & Product Engagement Runners Could Experience Nike Sneakers In An AR Game

The AR brand activation allowed participants to test out Nike's React running shoes on a custom-built treadmill and produce a real-time avatar of their moves

Hotels, Hospitality & Travel Bloomingdale's Updates Its 'Retail As Theater' Legacy For Modern Shoppers With Rotating Experiential Pop-Ups

In a move to bring excitement and 'cultural relevance' to its  stores, the retailer launched 'Carousel' pop-ups in select locations that let consumers experience the fast-fashion turnover, or streetwear 'drop' concept, within a traditional department store setting

Entertainment Interview: How Walmart's Digital Concierge Service Uses Omnichannel Conversational Commerce To Make Shopping Convenient And Personal

In this interview, Jetblack CEO and co-founder Jenny Fleiss explains how her members-only service aims to revolutionize how people shop by combining the convenience of ecommerce with the customized attention of a personal assistant

Gaming & Play How Brands Are Motivating Consumers By Gamifying Health And Wellness

From allowing users to earn cryptocurrency for their workouts to exchanging customers' health and activity data for discounts, brands are finding dynamic and engaging ways to keep their customers on track with their health goals

Post Purchase Service & Support How The World's Leading Sports Team Uses Data To Enhance The Game

One of the worlds biggest sports teams is sharing data to help its fans get more out of the brand experience and receive the best customer service