From PSFK's Shopper Data Debrief, here's how today's leading brands are using RFID and related technologies to provide relevant recommendations and assistance in real-time
Shoppers can use a shopping app in-store to select items in their size, adjust the lighting in the fitting room and make their purchase via Paypal
AdoreMe partnered with StoreAdvise to integrate RFID labels and smart displays that let customers virtually interact with store associates, using data to improve the privacy, convenience and seamlessness of its in-store experience
The dressing rooms are equipped with technology designed to eliminate common shopping and fitting pain points like multiple trips between fitting area and store floor, allowing remote clothing request, recommendations and more
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This dressing room allows alternate size, color, and styles of items brought into the fitting to be retrieved without saying a word.
Complimentary customized shopping experiences are now offered in the major retailer's outposts.
Startup Styku has created virtual fitting rooms that scan a user's body and map out their measurements.
Online retailer lets you try before you buy when it comes to frames and sunglasses.
Customers can now see how clothes might look on them in a virtual change room.
Tesco is the first retailer to use the technology, which is hosted on its Facebook page.