Beauty CoverGirl Reinvents The Beauty Retail Experience With Times Square Flagship

Utilizing high-end technology and elevated customization opportunities, the progressive beauty retailer COVERGIRL opens its first flagship store with a fully immersive, innovative design to enable the ultimate shared beauty experience

Brand Activation & Immersion Levi's Experiential Flagship Store Blends Heritage With Digital Integration

The iconic brand's 17,000 square-foot Times Square flagship will feature a unique synthesis of customization and heritage pieces, offering shoppers a customizable t-shirt bar and exclusive product drops as part of an effort to expand DTC operations

Home Restoration Hardware's Flagship 'Gallery' Offers Shoppers Fine Art And Rooftop Dining

The home goods retailer's NYC flagship store aims to function as an experiential destination for visitors, letting them shop while enjoying stylish dining, browsing art exhibits, consulting in-house designers and more

Merchandising & Curation Byredo's London Flagship Prioritizes Shoppers' Comfort

The Swedish retailer wants to combine high-end quality with an inviting environment free from the pressure to buy, focusing its store on customer-associate dialogue

Fashion & Apparel Bandier's New In-House Fitness Studio Offers Guests Classes, Music, Food And More

Treadmills, moisturizing masks and cafe food are just three of the many amenities in-store customers will be able to enjoy at the NYC location, helping build a community around and foster engagement with the athleisure brand

Cafe & Restaurant Starbucks' Marketplace-Style Flagship Takes Customers Behind The Brand

The chain's first premium Reserve store immerses guests in the art of coffee with a full bar staffed by mixologists and an in-house product development lab

Advertising Japan's Line Messaging App Unveils A Times Square Flagship Store

The popular messaging app company has also created a line of smart speakers to compete with Amazon's Echo

Retail Shoppers Can Create Their Own Custom Handbags At Barneys

The New York department store collaborated with designer Anya Hindmarch on a new line of build-your-own bags

Advertising Instead Of A Flagship Store, This Outdoor Brand Built A Museum

Yeti created their own take on a store in Austin, Texas, where customers can have an immersive experience with the brand

Design Found Objects From Around The World Showcased At Muji NYC

This curated pop-up shop and gallery shows how great design can come from all places

Retail American Girl Flagship Designed As An Ideas-Incubator

The store will include bespoke services, such as private rooms, a salon and yoga studio