Brand Activation & Immersion Delvaux’s NYC Flagship Shows Why Physical Retail Still Matters

The highly regarded luxury goods house opens its first U.S. location in New York, combining beauty, legacy and unique customer experiences to create a must-see destination for New Yorkers and beyond

Analysis How Sportswear Brands Like Nike Are Motivating Customers With Dynamic, Community-Focused Fitness

This excerpt from PSFK’s New York Retail Innovation Guide details how leading activewear retailers in the city are investing in community-oriented, personalized and tech-driven engagements to integrate themselves into shoppers' fitness and lifestyle goals

Beauty CoverGirl Reinvents The Beauty Retail Experience With Times Square Flagship

Utilizing high-end technology and elevated customization opportunities, the progressive beauty retailer COVERGIRL opens its first flagship store with a fully immersive, innovative design to enable the ultimate shared beauty experience

Hotels, Hospitality & Travel American Airlines Enhances Premium Travel Experience With Amenity Kits

Catering to the business and regular long-haul traveler, American's new in-flight kits add extra luxury to premium passenger classes

Fashion & Apparel Levi's Experiential Flagship Store Blends Heritage With Digital Integration

The iconic brand's 17,000 square-foot Times Square flagship will feature a unique synthesis of customization and heritage pieces, offering shoppers a customizable t-shirt bar and exclusive product drops as part of an effort to expand DTC operations

Home Restoration Hardware's Flagship 'Gallery' Offers Shoppers Fine Art And Rooftop Dining

The home goods retailer's NYC flagship store aims to function as an experiential destination for visitors, letting them shop while enjoying stylish dining, browsing art exhibits, consulting in-house designers and more

Merchandising & Curation Byredo's London Flagship Prioritizes Shoppers' Comfort

The Swedish retailer wants to combine high-end quality with an inviting environment free from the pressure to buy, focusing its store on customer-associate dialogue

Retail DTC Suit Maker Wants To Empower Female Shoppers With Dedicated NYC Flagship

Suitsupply is hoping to build engagement with female customers by opening a flagship location called SuitStudio in the SoHo neighborhood, just in time to promote its fall and winter line

Brand Activation & Immersion Google Moves Away From Pop-Ups With First Permanent Flagship Store

Located in a trendy Chicago neighborhood, the tech company is planning its first standalone location to better showcase its products as well as give it a competitive edge against Microsoft and Apple

Interview Interview: How Nike Is Rebuilding Its Stores With Local Data & Personal Service

Nike Direct's leader explains how the Los Angeles concept store will inform the brand's DTC strategy on how to use data to build not only the store design but also incorporate localized services and select product stock

Fitness & Sport Bandier's New In-House Fitness Studio Offers Guests Classes, Music, Food And More

Treadmills, moisturizing masks and cafe food are just three of the many amenities in-store customers will be able to enjoy at the NYC location, helping build a community around and foster engagement with the athleisure brand

Beauty Dedicated Concierges Help Differentiate Saks Fifth Ave's Experiential Beauty Floor

The beauty department at the retailer's flagship store gets its own floor, featuring spa rooms, a brow bar and beauty curators at the ready with advice

Cafe & Restaurant Starbucks' Marketplace-Style Flagship Takes Customers Behind The Brand

The chain's first premium Reserve store immerses guests in the art of coffee with a full bar staffed by mixologists and an in-house product development lab

Advertising Japan's Line Messaging App Unveils A Times Square Flagship Store

The popular messaging app company has also created a line of smart speakers to compete with Amazon's Echo